5 Tips on GROWING your Instagram accounts
- Make and find good content
This depends on the purpose of your account. You may need 100% original content, 100% reshared content or a mix of both. (Most people use a mix)
If you’re a photographer, for example, you need original photos. If you sell something, you’re going to want a mix of photos you took and photos your customers took.
Personally, I use a mix of both and make sure to include my logo on the content in the bottom left corner to keep it consistent throughout all of my posts. Doing this helps my brand, Milia Marketing, to become more recognizable.
- Research hashtags and use 5-20 good ones per post
There are some tools to help you, but I’ve found the best hashtags through my own manual research. What this looks like: Scrolling through a good but oversaturated hashtag and clicking on the top photos. Explore the hashtags they use, and you’ll end up going down a rabbit hole. Keep a note of all the good ones you find for later.
The key here is to pick and choose what you think the best hashtags are that will get you engagement and new followers. It’s difficult and it’s always changing because of hashtag trends – people will start and stop using them, which changes how lucrative they are for you. Then you have to watch and see which hashtags bring you better/more engagement and continue using those while they’re still working. If they aren’t working well, stop using them.
What’s a “good” hashtag? Depends. If you’re in a broad niche like flower photos, you’re going to have a difficult time finding hashtags that are popular enough to get you good engagement without getting immediately lost in the thousands of other photos.
Analytics will tell you which hashtags do better than others, but sometimes it’s more complicated than that because you’re mixing and matching hashtags on different post types. Some programs that might interest you would be the following:
- Influencer research and relationship-building
Look for influencers in your niche and start engaging them by liking and commenting on their posts. Real, helpful comments. No spam. Not just an emoji. The whole point is to get them to notice you and think highly of you. We all get bot comments (fake) and we can usually tell.
Do that for awhile (how long? depends on the person and what you’re trying to get them to do) and then make your move.
Continue engaging them if you want to continue the relationship. Maybe share their content sometimes if it makes sense for your account.
Do this with as many people as you can. Try to build good, solid relationships, and remember they are people, too. They’re on Instagram for a reason – find out what they want and how you can help them.
- Personality and interest
So how do you stand out? You need to be interesting. Let’s use puppies as an example because puppies are awesome. No one says puppies aren’t interesting, but you’re still competing with tons of other puppy accounts out there and you have to stand out.
Maybe you’re the funny caption puppy, or maybe you’re the heartwarming sleepy puppy, or the silly puppy in weird places.
You need a good profile photo. When people scroll through their 10,000 notifications, they’re only seeing a tiny profile photo. Yours needs to catch someone’s eye when they’re scrolling through.
Give people a reason to follow you. There are a ton of other accounts out there – why should they bother with you?
- Automate or not?
You can either engage with influencers and potential followers manually or you can automate it. If you do automate, be careful! Using an automation program for your social media accounts could (most likely) violate the social media’s terms of service and you might have your account banned. It’s your call. Do your research!
Milia Marketing, LLC – Owner
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