It is true that the life of an online business depends greatly on web design. Whether you’re running an e-commerce business or a simple affiliate marketing business. The first step to take is having an expert design a website for you.
Some web design myths have, however, become very popular among web designers and even website owners. Some of these myths will be busted in this article because to fully enjoy the benefits of owning a website, you must ensure that all protocols are observed.
We will look at six (6) of the most common web design myths that most designers and website owners have stuck with for a long time. This could be one of the reasons your website isn’t making you as many sales as you want or deserve. Let’s take a look at some of them below.
6 common website design myths
Whenever you hear or see where these myths are mentioned, you should try as much as you can to avoid getting web design tips from there.
Myth 1: it’s all about the beauty
Website designers very often make the mistake of believing that a good web design looks very attractive. They place so much emphasis on creating effects on the website that don’t help the visitors.
No doubt, the attractiveness of your website does have a role to play in the entire scheme of things. However, if it does not improve the user experience, it probably shouldn’t be there.
What is the fact?
A very observant user may be blown away by all the effects, colors, styles, and everything you have on your website but if those don’t make the website easy to navigate for him, he probably wouldn’t be that fascinated.
The truth is, 90% of your visitors are not that observant. They just need a solution to the problem they searched for. Your user interface should aim at solving those problems or at least making it easy for them to find the solutions.
The bottom line is, ‘Beauty does matter, but the user experience is key. The next time you want a website built for your brand, business, or company, do have this in mind.
Myth 2: a free site serves the same purpose
The fact that a CMS website is offered to you for free is something you should question. Most people think that web designers just want their money when they ask them to pay for a standard website.
Unless you want to give your users a terrible user experience on your website, never go with a free web design. Below are some of the disadvantages of using a free website:
A. Low-quality design
You will never truly get the level of web design you want from websites you didn’t pay for. Do you know what’s worse? You can’t even complain about it. This is what you get for not paying.
Websites are supposed to completely secure and safe for both the users and the owner. If you own a website you didn’t pay for, you give the CMS provider the right to access your website anytime. Not just that, but you also can’t take security measures to protect your site. The feature isn’t open to you.
C. No customer support
You don’t have the right to customer support when you use websites you didn’t pay for. The site provider has so many paid website owners to respond to. They wouldn’t want to spend time checking your free site out. When a problem arises, you can’t complain.
D. Not SEO-effective or responsive
You want a website that can pull in traffic to help your business or company reach potential customers organically. Free websites don’t help your SEO efforts because then you have issues with slow loading, lack of meta description, H1 tags, and many more.
E. Unprofessional web addresses
One of the most unprofessional things to see on a website is a web address that goes something like, ‘ourwebprovider.yourfreewebsite.com’. A website like this will not only give users the impression that you’re fake but will also make it difficult for them to master your website.
F. Unwanted ads
Your free site will become a junkyard for ads that are totally unrelated to your business or brand. Businesses that want visitors to have only one idea when they visit their websites pay for those sites to be created. It is worth the extra money.
There are hundreds of other reasons why a free website can ruin all of your digital marketing efforts. Website design and development doesn’t cost as much as a free website will cost you in the long run.
Myth 3: web designers charge too high
First of all, it is important to state that the price you pay for your website design and development should not bother you so much. In due time, you will earn 100x that amount. However, it is not palatable when a web design agency charges exorbitant fees.
The truth is that the best web design jobs don’t even cost that much. CMSs have made it super-easy and cost-effective for everyone to own a website.
Using WordPress, Wix, Joomla, and the rest will give you a user-friendly design that looks great and functions perfectly.
Myth 4: it’s all about sales
Unless you’re starting an eCommerce business, your website is not just a place where you sell goods. Although the idea of creating a website is to make enough business sales, in the long run, it should not be built entirely around selling.
Most people believe that they simply need website design services so that they can simply point their customers there to complete their sales. If that is the only reason you’re building your website, you’re not going to go very far with it.
Your clients and potential clients search for solutions to daily problems they face in your industry or with using your services. It is only wise that your website has answers to those search queries.
You should focus more energy on giving users a place to get answers to their problems. Big companies that own websites create a blog section or a FAQ section where their clients and customers can easily get answers to the questions they have about the business.
Myth 5: say it all with the homepage
This is one terrible mistake we’ve seen web development agencies make. They believe that the user doesn’t need to look through the entire site to find out what their services are. So, they fill the homepage with too much content.
The simple truth is that most of your visitors and clients may never see your homepage or the content you have on it. A huge percentage of them will visit because of a link you shared on social media or through the search on search engines.
A professional web design will have very short and straightforward content on the homepage and have buttons that lead to the other pages for further information. That’s a great way to maximize the user experience.
Most websites simply use the homepage as a landing page, where they talk about their offers. Note that the homepage and landing page is different. Some designers just make it less stressful by helping visitors make their decisions there.
Myth 6: a mobile-friendly version is not necessary
It doesn’t need to be explained at this current age and time that a mobile version of everything is important. In fact, more important than the desktop version.
You need to understand that most of the visitors on your site visit with their mobile phones. You want to ensure that your web design strategy caters to their experience as much as it does to desktop users.
According to research carried out by the Pew Research Center, 28% of young people, especially millennials, only browse through the internet using their mobile phones. This will include mobile apps, mobile-friendly sites, and others.
Going by the research results above, you would be handing your potential clients over to a competitor by simply ignoring your mobile users. This is one of the most dangerous web design myths to believe.
There are other web design myths we have heard that didn’t make the list because they’re not very common. However, some of them might include:
- No need for social media buttons
- The design must look good to me
- Updates are unnecessary
- Email marketing isn’t important
You have just read six (6) most common web design myths. However, there are some others that we have heard from website owners and even designers. What are some things to expect from a good web design project?
Work with the best website design, Cleveland, Ohio agency
Web design services should only be offered by a team of experts. That, we can all agree on. There’s so much to creating a custom website than just throwing in some plugins and themes.
At Milia Marketing, we focus a lot of energy on helping companies in the entire Cleveland area to achieve their business goals, taking on their digital marketing needs. We’re not just web development and design company. We’re a full-service digital marketing agency, with a team of experts handling every aspect of your online business. Some of our digital marketing services include:
- Web design and development
- Social media marketing and management
- Content marketing
- Email marketing
- SEO (local SEO, on-page and off-page SEO)
- Brand management and promotion
- PPC marketing and management
- And more.
We have been serving companies around the Cleveland area and greater Ohio with digital marketing services for years and our work speaks for us.
We deliver websites that have the following 5 elements of a superb website.
5 elements of a good website design
A responsive website design should have the following features. If these features don’t play out on your website, you probably have paid an inexperienced designer.
Web development is nothing if visitors cannot use the site. Users may not notice that a site is highly usable but will almost immediately point out one that isn’t. It should matter to you that your visitors can navigate through your site without hassles.
Content is king and that’s inarguably true. Wherever you’re posting your content, whether it’s on social media, on pages of your site (blog), or any other place for that matter, it should complement your web design and your brand strategy.
How do you feel when a plain black page pops up on your screen when you visit a site? You feel like there’s something untrustworthy about it right? That’s exactly what a terrible web design looks like. A good design should look beautiful on all the pages while still helping you create an online presence that matches your brand.
At the end of the day, what you want for your website is an online presence—visibility. Your site should appear on search engines when searchers type in keywords related to the ones you have content for. Any internet marketing agency that offers an SEO service would give you this feature.
Finally but not the least important element of a good web design, your design has to be interactive. It goes beyond the blog content you have on the pages. Businesses use their websites to guide and direct customers towards the path they want them to take. This means that it needs to be an interactive session on every page.
The above-mentioned elements are the basic things a website should have. The design should be geared towards these.
Web design services are very easy to find on the internet these days. The problem is finding a company to create a custom design that will help your online business achieve the objectives you have set.
The best thing about working with our Cleveland internet marketing agency is that we walk you through every other aspect of online marketing and advertising.
We understand that the job doesn’t end at web design, we follow it up with other marketing strategies that will help you boost traffic in no time. We have a long list of successes and you can find them in these case studies. You’ll see how we have been able to move businesses from where they are to where they want to be.
You can also look at testimonials from clients who have enjoyed our top-notch services. Give us a call today. We respond in the shortest period possible.
Web design is the starting point of all internet services. You can have a folder full of blog content, a warehouse full of products, but without a website, there’s no place for you to sell it. Social media works for some businesses but to sustain and increase profits, a website will always suffice. Work with our web design, Cleveland Company today.