Bloomin’ Blinds started as a family owned and operated business in 2001. Specializing in the repair and installation of blinds, shades, and shutters, Bloomin’ Blinds began franchising in 2014 and is one of the fastest growing window blinds franchises in the US.
Getting a Franchise-Compatible Website
Kelsey Stuart has been a vital part of running Bloomin’ Blinds franchise operations since 2001. When they began putting money into search engine optimization (SEO) and paid advertising to modernize their marketing strategy, they felt their current provider wasn’t properly managing the budget and the business was seeing little in results from their campaigns. After meeting with Scorpion at a conference, Kelsey felt that the company offered him an opportunity to rework his marketing efforts and website, and started with them in October 2015.
1. Search Engine Optimization (SEO)
The company amped up their SEO efforts to improve their online presence by targeting ideal demographics in their service areas.
2. Website Design
They revamped their website to make it friendly and easy to navigate for both residential customers in their service areas and potential franchisee owners.
3. Real-Time Tracking
Bloomin’ Blinds now has full transparency with 24/7 access to an online content management system (CMS) and their Scorpion team who provides pivotal updates.
UPTAKE IN NEW CLIENTS
INCREASE OF LEADS FROM SEO
MORE FORMS FILLED ON WEBSITE
In less than 2 years, Bloomin’ Blinds has seen their efforts multiply—and they couldn’t be happier. In the short span of time, the company grew from 6 locations to 29, and are continuing to expand all over the U.S.