SEO is the heart of digital marketing. Every full-service digital marketing agency offers SEO as a significant part of their digital marketing services and every online business is taking advantage of the opportunity. You should too. We look forward to helping you grow your business with our professional SEO services.
More than 60% of the world’s population is online and searching for solutions to their problems and if your website is there to solve that problem for them, they’ll keep coming back to you. It’s simple. Let’s take a look at the topic in-depth. You can read our case studies here to understand how we operate.
What is SEO (search engine optimization)?
SEO is short for search engine optimization, which simply has to do with driving traffic to your website, using search engine best practices. The idea behind search engine optimization is pretty simple but the process can be frustrating if you don’t know your way around it. An SEO company in Cleveland, OH can take on the task for you and you will see your website traffic increase from month to month.
Digital marketing is a very broad vocation and SEO is one of the toughest aspects of it. A digital marketing agency can begin to count its blessings when the SEO strategies have proven to be a success.
People go to Google for so many reasons. One of them is because Google is the biggest search engine at the moment. Some searchers type in some keywords just to avoid typing the website address. Websites are beginning to understand the intent and are adjusting to it.
When you search for a specific product on Google, there is a very big chance that Amazon will be in the top 10 list. Every business wants to be there but it will take an SEO A-game to do that.
When it comes to SEO, three things need attention and they are traffic quantity, traffic quality, and organic traffic. We will look at these in detail below. For the sake of SEO and this article, traffic refers to your audience.
1. Traffic quantity
This refers to the number of people visiting your site at a given period. Usually, the more traffic you get on your website, the better your SEO and your chances of making more money.
2. Traffic quality
Traffic quantity says you need lots and lots of visitors but what are those visitors doing on your website? There is no value in millions of traffic to your website if only two of the millions of visitors actually buy from your e-commerce website.
3. Organic traffic
Organic traffic is the best kind of traffic and any internet marketing agency should be able to guarantee you this. Organic traffic simply refers to leads that are interested in your business.
Starting an online business with no SEO team or digital marketing agency handling SEO for you can slow down your progress. If you’re in Cleveland, OH, there are several SEO companies that you can work with. However, working with one that has a track record of success is your best bet.
Types of SEO
There are two types of SEO and they are on-page and off-page SEO. On-page SEO involves everything you do directly on the page like writing, uploading, and updating content, boosting page speed, optimizing already uploaded content, and many more.
Off-page SEO refers to all the SEO strategies you handle outside the page. Some of the will include link building, guest blogging, conversion optimization, competitor analysis, and many more.
Importance of SEO
Below are some of the benefits of SEO that will help you better understand why your business or eCommerce website should be optimized.
1. Builds trust and credibility
When we search for a term and Google brings the search results, we naturally believe that the websites at the top are relevant and reliable. We trust that they have the right content for us and we click on them.
2. Source of organic traffic
When search results are suggested to searchers and they click on them, you can be assured that they intentionally clicked to see if you have answers to their problems. Once you can assure them of that, you can move to email marketing.
3. Local SEO for increased engagement
You can get people to visit your website directly from the listing when you appear in search results. Local SEO focuses specifically on towns, cities, and states, rather than nationwide or international.
4. SEO is cheap
Unless you’re working with a Cleveland SEO company that values money more than service, you will find that SEO doesn’t cost that much.
5. Boosts sales and revenue
Work with our Cleveland SEO agency and watch your sales levels break through the roof in a matter of months.
What you will get from our Cleveland SEO company
Whether you’re still in the brand awareness stage or have become an industry leader, a good SEO strategy can get you on top and keep you there. At Milia Marketing, below are some of the SEO services we will offer you.
1. Web design and development
You wouldn’t be needing SEO services or any digital marketing service for that matter if you didn’t already have a website. It should be noted, though, that search engine optimization begins from website design.
At our SEO firm, we have highly skilled and web designers who embed several SEO tactics into the creation of the site to ensure that it meets Google’s standards. Web development is the beginning of a successful internet business. See how we boosted conversion and branding for this local academy with SEO-focused website design and development.
2. SEO copywriting
Copywriting helps in advertising or attracting the attention of customers. However, there is a significant difference between ordinary copywriting and SEO copywriting.
A billboard with great copy can be placed on the highway where everyone can see it. People have to see it because it’s there. When it comes to internet marketing, merely having an interesting copy won’t help you get found.
SEO copywriting focuses on ensuring that your website follows SEO best practices that help you get found. Our SEO professionals are dedicated to ensuring that your copy sells your business while also helping your website rank.
3. Content marketing
Before ever writing your copy, a solid content marketing strategy has to be put in place. SEO experts don’t just go on to create content, they want to ensure that it satisfies search intent. Search intent is the “Why” behind every search.
Content can come in different forms, including video production, blog posts, services page, social posts, and several others. The main idea is to see that the strategy produces results, increases lead, and boosts sales. The process starts from keyword research to content evaluation to link building and
SEO clients hardly ever consider social media as a reasonable way to increase search engine rankings. A social media strategy may not directly affect search engine rankings but is the best source of organic traffic.
Our team of SEO experts will place some focus on building your social media to indirectly boost sales on your website. According to us, social media advertising isn’t about likes but about leads.
5. Local SEO
The term ‘local SEO’ simply refers to SEO strategies that help your business rank locally on search engines. For example, if you have a business set up in Cleveland, Ohio and you know that most of your customers stay in the Cleveland area, you can list your business on Google maps and Google My Business (GMB).
When people in that area search for a term that is related to the services you render, Google suggests your business on the first page.
Local SEO is essential for small and big businesses, hoping to gain more organic traffic to their website and more sales to their businesses.
6. SEM & Pay-per-click
Unlike SEO, PPC doesn’t work with organic search results. It doesn’t matter if your website is well optimized or not. Pay-per-click is an online marketing term that refers to paid traffic. Google suggests your page to searchers who are looking for services related to yours and you pay Google for every click your website gets through the ad. This may not be the best long-term approach if you’re looking to solidify your online presence.
7. Technical support
Most SEO agencies focus only on on-page and content optimization. We take it a step further to offer technical website support to keep your website up every time a potential customer searches for products or services that you offer.
We also offer every form of on-page and off-page optimization, including strategic link building, guest blogging, backlinking, and several others.
If you’re in Cleveland, Ohio, give us a call today and we will send you an SEO audit report for free to help you see where your business stands. We will also advise you on the services you should go for to increase leads and sales.
Work with our Cleveland SEO agency
If you want to see results in less than one month, we are the pro to call. Our Cleveland SEO agency result-oriented and focused on ensuring that our clients meet their business goals.
We are an SEO expert team in Cleveland, committed to delivering SEO solutions to every business that lands on our desk. Below are some reasons why you should work with us.
1. Outstanding communication level
We’ve had clients in Cleveland come to commend us for responding to their emails in just a few minutes. There is no magic to that. We are always ready to speak with you. Most of the positive reviews about us have communication as part of the reason they hope to work with us again.
2. Results driven
We’re that marketing firm that focuses on results. As mentioned earlier, traffic is useless unless it’s generating income. Your success is our success. Our marketing team will treat your business and ours.
3. Reputation management
Our Cleveland SEO company will ensure that your site and business maintain a strong level of authority in your industry, making you a voice to reckon with. We will help your audience to see you just how you want them to. The testimonials speak for themselves.
4. Meets deadlines
We are never late. However, we don’t rush your work. Our conversion rate speaks for us in that regard. From the process of web design to content marketing and eventually SEO reporting, we make sure to carry you along. Our Cleveland SEO company is a perfect example of “do and teach.”
5. Years of experience
Our years of experience have helped us understand Google trends and the best strategies to implement to make sure that your business gets to the top and stays on top. Call us today to get started with a free SEO audit report.
6. Digital marketing experts
Our Cleveland SEO services are offered by the best hands in the business. We work with top SEO professionals who have spent years working on search engines, helping clients gain both local and international recognition. Our experts use an updated internet marketing strategy for every client.
7. Personalized Cleveland SEO services
In your quest for the best Cleveland SEO agency, you will find some that use the one-size-fits-all strategy. Search engine optimization requires that your website meets the requirements of Google and visitors. We understand that different businesses can be in different stages, and as such will need different strategies. We tailor our strategy to the needs of the client.
We work with different online marketing companies and still produce the same high-quality results for every client. No matter what industry you’re in, we make you stand out online from website design down to local SEO. Take a look at the industries we serve.
Contact us today
If you’re in Cleveland and surrounding areas, our Cleveland SEO company will help you design and develop your site, carry out in-depth keyword research & competitor analysis, create top-notch SEO content, and conduct reliable SEO reporting.
We will do everything possible to see your business grow and manifest into the success that you’ve always envisaged. We look forward to hearing from you soon. Contact us today to experience growth like never before.