Kitchen and Bath Showroom Increases Conversions by Revamping Their Digital Marketing

Countertop Supplier (Eastlake, Ohio)

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Company Overview

Firenza Stone is a leading home improvement brand located in Eastlake, Ohio. It provides a luxurious and impressive range of granite, marble, and engineered stone for countertops, flooring, cabinetry, and more. Plus, the store helps its customers develop a perfect living space according to their tastes, preferences, and budget.

The results of website migration, redesigning, and SEO for Firenza Stone were outstanding. Their clicks improved by 1027.4%, while the average CPC (cost per click) reduced by 14.4%. Through our efforts, their website’s conversion rate improved by 651.3% within the first few months. The company expects to achieve even better numbers in the near future.

Industry

Kitchen and Bath Remodeling

Services Performed

CPC Decreased

14.4%

Organic Traffic Increase

105%

Avg. Leads / month

135

Our Approach and Strategy

The Milia Marketing team performed a thorough analysis and research of the client’s industry. Based on our analysis, we developed a professional-looking website to migrate their old site to the new platform using the latest technology and tools. We did a complete website design redo, search engine optimization, and digital performance audit to ensure a highly responsive, easy-to-navigate, and fast website.

Our content specialists also curated a professional website copy for their website. We launched their website after performing thorough performance and security testing using the latest tools and techniques. Moreover, we developed a unique SEO and Facebook marketing strategy to improve their website traffic and conversions.

Challenges

Firenza Stone wanted a website migration from a legacy platform to the latest eCommerce platform that truly represents their brand. They wanted a sleek and professional look. Plus, they needed the site to be user-friendly and SEO optimized to drive more organic traffic and boost conversions.

 The company also requested a relevant and engaging website and marketing content to develop their authority in their niche. Moreover, they wanted to increase their social media engagement through robust Facebook advertising.

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