Determining the performance of your firm’s social media marketing efforts based on the number of followers and fans you have is no longer enough. Social media platforms have changed and so have the analytics behind them. But which metrics matter most? You’ll notice that “number of followers” is not included in this list. It’s arguably
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In the growing digital world, social media allows businesses to be perceived as collaborative and relevant to potential prospects. However, there is a demand for a more tailored message from companies—especially C-Suite leadership and management. Many discussions on ways to make corporate social media more personalized have been
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5 Tips on GROWING your Instagram accounts Make and find good content This depends on the purpose of your account. You may need 100% original content, 100% reshared content or a mix of both. (Most people use a mix) If you’re a photographer, for example, you need original photos. If you sell something, you’re going
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