Marketing “back in the day” in Cleveland once meant creating local television commercials, putting flyers on windshields, and inserting ads in the local newspaper. Today, we live in a different world! Rather than mainly having customers who live in your community and drive past your place every day, today, your potential customers are more apt to learn about your Cleveland-based business on their phones, tablets, earbuds, and computers.
If you haven’t yet made the switch to digital marketing, now’s the time. And we at Milia Marketing are here to help you.
If you own a local business in northern Ohio, our hometown Milia Marketing team is eager to work with you to develop effective digital marketing and advertising campaigns. We bring experience as one of the best advertising agencies in Cleveland, OH.
So, whether you have a brick-and-mortar business, an eCommerce presence online, or both, we imagine that you could use the help of a full service digital marketing agency to drive customers to your products and increase your sales.
What is Digital Marketing?
Digital marketing is a way of using the internet to reach your customers. Your digital marketing agency will use social media techniques, search engine optimization (to bring your company’s site to the top of search results), and other content methods to bring consumers to your store, whether physically or online.
Here are some of the ways Milia Marketing agency in Cleveland can optimize your online platform.
Web Design and Development Services
First, your business needs a website, if you don’t already have one. Your business website will be the hub of your digital marketing because it’s the magnet that all marketing roads lead back to. While digital marketing will bring traffic to your website, your website’s design will help convert your visitors to buyers of your products or services.
To do that effectively, your web design needs to be memorable, fast, clear, easy to navigate, and helpful. It also has to represent your brand in looks and tone.
Search Engine Optimization (SEO): Cleveland
The art of SEO is a way to increase your website’s visibility. SEO involves strategically placing key terms on your website in such a way that your site will rise to the top when a user does an internet search (e.g., Google) using those terms. SEO can bring in a targeted audience and increase your page views.
The idea with SEO is to attract people who already have a built-in interest in what your company has to offer, so that those visitors from around the world can become your customers in Cleveland via your website.
Pay Per Click (PPC): Cleveland Advertising Agency Services
Pay per click (PPC) is a type of paid advertising that targets your business demographic. Let’s say, for example, that you have a company that sells widgets. If Milia Marketing set up a PPC campaign for your Cleveland-based widget company, we would seek out people on social media and internet platforms like Facebook or Google who discuss (or are searching for) widgets. Then, we would direct those people to your widget ad.
Once they click on it, the users arrive on your website, ready to consider buying your products or services.
Marketing on social media takes the same concept of finding out the platforms that your potential customers frequent, but this time, you establish a presence by going to them rather than pulling them to you.
Continuing with the example of Facebook, Milia Marketing might work with you to set up a professional page on that social media site. We can even manage your Facebook page for you. The posts we’ll make for you will include helpful information, services to your readers, and connection with your community.
The more interesting the material you post (or we post on your behalf), the more followers will receive your posts in their Facebook feeds every day to keep your business at the forefront of their minds.
Email digital marketing is another way to connect with your customers and potential customers. When Milia Marketing sets up your website, we’ll include an option for subscriptions. Visitors to your site will enter their email address to get on your mailing list for updates from your business in the form of a periodic email newsletter.
Some digital marketing agencies find video marketing to be very effective in driving business to your site. You can use video marketing on YouTube, TikTok, Facebook, or Instagram to bring your message to your demographic.
And if Milia Marketing uses video along with SEO and other content campaigns discussed above, we can broaden your customer reach even further.
Why You Need Digital Marketing in the Cleveland Area
Digital marketing is a relatively new marketing approach for a small business, and it’s one you should definitely explore. You can reach most, if not all, of your desired customers through the digital arena because that’s where most people of all ages socially gather and shop today.
If you’re in the Cleveland area and ready to up your online game, our experienced Milia Marketing team can help. We are among the best of the Cleveland advertising agencies to specialize in digital marketing. Our web development and digital marketing company will develop a comprehensive plan to optimize your digital outreach. Contact us to get started today!