Starting eCommerce today could very well be the most important decision you can make to secure a profitable future. And, building your online store with a good Shopify website design is one step towards having a successful online business.
Electronic commerce or eCommerce started in the 1980s. Fast forward to 2020 and you see numerous brands, big and small, making themselves available online.
Online shopping has become a way of life for many and there is no foreseen downtrend to this. eCommerce is a 25-trillion-dollar industry that is expected to grow by at least 4.1% annually in the next few years.
Ride the tide and start now by building a Shopify website! It could be a daunting task but let this article walk you through it.
Why use a Shopify website for eCommerce?
There are many eCommerce platforms that you can choose for your online business. But we highly recommend Shopify. Even big brands like Kylie Cosmetics use their services for their online store.
Here are some of the reasons why:
Shopify has security measures.
It has its own hosting and all security measures are already in place without needing to pay additional fees. These security measures are required on any website, eCommerce or not, for data privacy.
A secured website is also important to build customers’ trust. And, that trust is a foundation of building a solid customer base for your business.
Page loading speed is fast.
The loading speed could very well be the fastest among the popular platforms. Consider matters like this to make the customer’s experience top-notch.
Did you know that a page must load in less than 3 seconds? This is important because the faster that a page loads, the lower the chance of a visitor leaving the page is.
Shopify allows versatility.
If you have an existing website, you can also integrate Shopify to add a store section. Also, it offers a lot of third-party integrations like Oberlo, an app you can use for a dropshipping business.
SEO, or search engine optimization, is also possible to some extent. And, you can even put a blog in your store.
Shopify’s design is easily customizable.
It has a wide range of apps and marketing tools that can help in growing your business. There is also a huge selection of themes available that can be tailored for your needs with coding using their language called Liquid.
Now, while all of these are great features, you should know that it is not the cheapest. You need to pay subscription fees and the most stunning apps and themes are paid ones.
Overall, it does offer a great balance between convenience and cost. It is still fair given all the functionalities and features that the platform offers.
What does it take to have a good Shopify website design?
A good web design converts your site visitors into paying customers. Of course, there is so much more to this like the product itself, the pricing, the niche, the branding, the copies, the promotion, and so much more.
But, if the web design itself is not optimized for conversion, you will be having little to no sales despite spending a lot on ads and fees. This is where a lot of online entrepreneurs exploring eCommerce fail.
Here are some things that you need to ensure so that your online store will convert:
- Give the best customer experience as soon as they see the landing page.
- The feel of the website design must reflect your brand.
- The shopping cart transactions must be smooth and user-friendly from the product selection down to the checkout.
- The customers must feel secure enough to input their details and trust that they will receive the product as advertised.
Getting all these in place is not easy for non-techie business owners. To get the best out of the platform, you need a bit of coding knowledge. On the other hand, not everyone who can code has the eye for a good design.
With all these things to consider, it is still best to let the Shopify experts handle your website design to get the most out of the platform for your advantage.
Trust Milia Marketing, an expert in Shopify website design
Are you starting out from scratch? Or, transitioning from another platform or a brick-and-mortar business owner looking to venture online, maybe? Have the professional support that you need from Milia Marketing every step of the way.
Designing a professional-looking Shopify store will also require a professional to do it. Milia Marketing has a team of experts who have the creative and technical ability to build your Shopify website optimized for conversion.
Discuss with us your requirements, provide the assets needed, and let our team of expert web designers handle it.
Spend your time on growing the other aspects of your business and maximize your Shopify fees by letting Milia Marketing experts help you.