ECommerce is estimated to grow into a $4.5 trillion industry by 2021.
Retail sales worldwide are rising to $25.04 trillion with 18.1% of purchases coming from transactions on the internet.
Truth is, every seller needs an eCommerce sales shop. Whether you’re the new kid on the block or a seasoned player, building an eCommerce site will help your company reach a wider audience at a fraction of the cost.
eCommerce Development In Cleveland, Ohio
For years, Milia Marketing has been a frontrunner in helping SMEs and major enterprises (inside and outside Cleveland) improve their marketing and grow their businesses.
Our services include:
- E-commerce web design and development
- Research and branding
- Conversion rate optimization
- Inventory database integration
- Digital marketing including search engine optimization (SEO), PPC, and social media
In this article, we’ll go over what it takes to build a profitable global business online.
Schedule a meeting or keep reading to find out how our team can help you build your store, reach your customers, and drive them to a sale through website design development, right from our headquarters in Cleveland, Ohio.
Benefits Of Building An Ecommerce Website
E-commerce development is creating a website where people can see your products or services, buy, and pay for them online. Although it takes a bit of work upfront, many businesses go this route because of what it allows their team to do.
Cater To A Global Marketplace
Being part of the e-commerce marketplace means you can set up shop to sell your products and services anywhere in the world –anywhere that the internet touches, that is.
This would be hard to do with a brick-and-mortar store. But with an eCommerce site, you don’t have to tie your business success to a location. Putting your business online will give you and your team the freedom to service clients outside your local vicinity.
You, with the help of a trusted website development company, can pick a platform and create a website that will attract customers from across the globe.
Be Open 24/7 With Minimum Manpower Cost
Physical establishments need to invest a lot in their employees to keep their business running. The more hours you want to stay open, the more you’d have to pay.
This is hardly the case if you have an e-Commerce site. You can service a client, facilitate sales, and deliver products to your customers, even as you sleep. Your site is running 24 hours a day, 7 days a week, and you don’t even have to be online to keep it moving.
Having this freedom can give you time to focus on learning new things, mentoring your team, starting a new project, developing products and solutions, or finding more opportunities for growth.
Use Digital Solutions To Enhance Your Reach
In 2019, our team in Milia Marketing helped Fortune 500 company Kichler Lighting liquidate $2.5 million worth of inventory in 60 days, all through the development and design of an eCommerce platform.
With on-point branding, conversion-focused web design and development, and inventory database integration, the company was able to achieve its goal in a short time frame.
A digital solution in your marketing strategy can benefit any kind of business. Taking advantage of technology will certainly help your physical store. But with an e-Commerce platform, you can take it to even greater heights.
Enjoy Cost Savings
The costs of running a website are substantially lower than running a physical store, in the long run.
Of course, there are things you’d have to spend on such as web promotions and warehousing. But with a physical store, you’d need to pay substantially more in initial costs, rent, manpower, and others.
With payroll, real estate, and retail costs out of the picture, e-commerce can potentially have a higher profit margin compared to on-site retail.
How To Start An E-Commerce Business
Build An Optimized Website
One of the first things you have to do when you start your e-Commerce business is to set up your website. This means that you’ll need to tap web development companies who can help you take care of the following:
- Web application development: website design and development on an eCommerce platform, using custom applications and technology, enhancing functionality to existing applications, streamlining and automating processes, mobile optimization, designing an interface that’s easy to use, etc.
- Custom module development: adding new features to your business platform, increasing shopping options, and expanding payment and shipping options
- Third-party integrations: incorporating accounting systems, backend processes and technology, payment gateways, vendor software, and other appropriate software integrations
Craft A Delightful User Experience
User experience is a major factor when it comes to website design as well. To cover all bases, you can hire a design company to support your developers, or you can work with an agency that specializes in both such as Milia Marketing from Cleveland, Ohio.
Promote Your e-Commerce Store
Unlike how it is for physical stores, you can’t rely on the organic traffic of passers-by and mall-goers. Gaining traction for your site has to be strategic and intentional. After setting up shop, you’ll have to:
- Study your target client
- Drive customers to your product
- Use digital marketing to promote your brand online (SEO, PPC, social media, etc.)
Putting it all together, success in eCommerce is made up of three major things: an optimized website, a delightful user experience, and digital marketing that connects to the right audiences.
It’s not enough to work with skilled developers if you want to make it big. Pick an agency that can help you from start to finish.
Climb Greater Heights With ECommerce
Ecommerce is poised to grow in the years to come.
If you’re looking for an eCommerce website design and web development company in Cleveland, look no further.
Milia Marketing is a full-service marketing solutions company. We can help you establish your branding and build a custom-made eCommerce site that’s exactly what you and your customers want.
Set an appointment with us for a free 30-minute strategy call so we can talk about how you can get started.