Heuristic UX Analysis and Audit in Columbus, OH

Let’s be your expert "UX detectives" in Columbus, OH to carefully observe and analyze the usability of your website and proffer suitable solutions to improve user engagement.

Request a Discovery Call and get a free Heuristic UX Analysis and Audit Proposal

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Let’s Analyze And Evaluate Your Website UX To Boost Conversions

As a website owner, user engagement is one of the most important metrics to track. You want to ensure your website is accessible, usable, navigable, and rendering content in the best way possible. You understand that failure to do this leads to a considerable decrease in conversion and ROI.

Website users have an understanding of what a website should look like. They expect certain features to be as conspicuous as possible. Website users don’t want to spend too many seconds looking for your CTA button, search bar, contact information, social sharing buttons, and more.

By partnering with us, you can achieve improved user satisfaction, increased conversions, and a competitive edge in your industry. Don’t let usability challenges hold you back. Let us guide you toward a seamless, engaging user experience that will elevate your business.

Let’s Access Your Website’s User Friendliness To Help Optimize Conversion Rates

Don’t let a poorly designed website chase your most valued customers away. Take action today to understand why your marketing efforts don’t yield the desired results. Here’s a list of UI/UX principles for which we will test your website.

UX (User Experience)

Information Architecture
Navigation Issues
Page Hierarchy
Clear User Flow
Match Between System and Real World
User Control and Freedom
Alignment With Common Design Patterns
Misleading UX Solutions
Missing/Extra Elements
System Feedback Issues and Bugs
Usability Problems (heuristic evaluation)

UI (User Interface)

Design Inconsistencies
Incorrect Alignment
Problems With Scaling
Insufficient Contrast
Mobile Responsiveness
UI Improvement Recommendations
Determine what improvements need to be made through the website
Analyzing the data from your Google Analytics account
UI Compatibility across platforms and screen sizes
Accessibility and ADA Compliance
Check spaces (paddings, borders, margins)

After conducting the heuristic audit and determining what the problems are, we will create categories:

Negative

Severe

Recommendations

Work With The Best Web Developers And UX Designers In Columbus, OH

At Milia Marketing, we work with a team of professional web designers, developers, and UX experts. We are a full-service digital marketing company helping businesses become more visible, efficient, and profitable online. We have worked with Fortune 500 companies and small business owners to establish strong dominance with their digital marketing efforts.

Here’s what we bring to your table with our Heuristic web development service:

Expertise and years of experience: We work with an in-house team of seasoned UX professionals who ensure our clients receive cutting-edge solutions tailored to their unique needs.
Holistic approach: We take a holistic approach to UX, considering every touchpoint and interaction that users have with your digital products. From initial user engagement to final conversions, we recommend strategic improvements to enhance usability, increase conversions, and drive customer satisfaction.
Customized Solutions: No two businesses are the same, and that’s why we work closely with you to understand your goals, target audience, and brand identity before starting the audit.
Data-Driven Insights: Our approach is rooted in data. We use quantitative and qualitative research methods, usability testing, and in-depth analysis to derive actionable insights.
Results-oriented approach: Our primary focus is achieving meaningful and quantifiable improvements to your digital products and services. We will help you unlock the full potential of your website to drive the desired results.
Long-term growth: Whatever solutions we provide today will remain relevant and effective as your business scales and evolves. We don’t just offer quick fixes.

Find out if we are a good fit for your business, and let us know how we can get your business ahead of the competition.

Frequently Asked Questions

How do you do a UX heuristic analysis?

A UX heuristic analysis involves a systematic evaluation of a digital product’s user experience based on a set of predefined heuristics or principles. The process typically begins by selecting and applying relevant heuristics, such as Nielsen’s 10 usability heuristics or other established guidelines.

Expert evaluators then review the interface and interactions, looking for potential usability issues and evaluating the product against each heuristic. They document and prioritize the problems identified, providing specific recommendations for improvement.

The analysis encompasses navigation, information architecture, visual design, feedback mechanisms, and more. It relies on the evaluators’ expertise and experience in user-centered design to identify and address usability challenges, aiming to enhance the overall user experience and drive better business outcomes.

How much does a heuristic evaluation cost?

The cost of conducting heuristic UX evaluations will depend on several factors such as website size, scope and complexity of the projects, project timeline or urgency, additional services, support, etc. Request a free proposal today to see a cost breakdown.

Heuristic UX analysis vs. Usability testing

Heuristic UX analysis and usability testing are distinct yet complementary approaches to evaluating and improving user experiences.

Heuristic UX analysis involves expert evaluators applying predefined principles or heuristics to systematically identify potential usability issues and evaluate the overall user experience. Conversely, usability testing involves observing real users interacting with a digital product, collecting qualitative feedback, and measuring user performance to identify specific usability problems and gather insights into user behavior.

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