In The Media - Milia Marketing in the Spotlight
See Our Impact on the Kitchen & Bath Industry Through Media Features.
Take a look at how we’re making headlines in the kitchen & bath, and stone industry. Here, you’ll find a collection of our media features that highlight the work we do and the results we achieve. It’s not just about being in the spotlight; it’s about how we use that exposure to forge better paths for stone fabricators like you. Take a look and see the difference we’re making.
Featured Highlights
Check out our latest appearances in the media, where we share insights and showcase our influence in the kitchen & bath, and stone industry.
Slipperyrockgazette
Firenza Stone: A Legacy Carved in Stone
CallRail
Making customer data work: Call tracking's role in marketing and client retention for 2025
Stone World
The Growing Marketing Divide in Stone Fabrication
Blog
Press
2025
Understanding Lead Sources to Increase Profits in a Fabrication Business
In the stone fabrication industry, not all leads are created equal. A fabricator celebrating 100 new leads might be in worse shape than one with just 20 -- if those 20 are the right kind of leads. Yet many stone businesses continue to chase lead volume over lead quality, often with disappointing results.
Maximizing ROI: Why Call Tracking Is Essential for Stone Fabricators
In the stone fabrication industry, understanding where your leads come from is not just about marketing – it is about making informed decisions that drive business growth. While many fabricators track their marketing efforts through basic metrics, there is a crucial piece of the puzzle that often goes missing: detailed call and lead source tracking.
The Growing Marketing Divide in Stone Fabrication
For too long, many fabrication shops have operated under the belief that quality work sells itself. While craftsmanship remains crucial, today's consumers expect more. They are researching online, reading reviews and comparing experiences long before they step into a showroom.
2025 Marketing Strategy: Why Stone Fabricators Must Move Beyond Word-of-Mouth
As we approach 2025, stone fabricators face a critical turning point. While the industry has traditionally relied on word-of-mouth marketing and referrals, recent data from the Houzz 2024 Kitchen Trends Study shows that 88% of homeowners now research online before making renovation decisions [1]. The home improvement industry is projected to grow by 4.6% in 2025, according to Harvard's Joint Center for Housing Studies [2], but capturing this growth requires a more sophisticated marketing approach.
The International Surface Event (tise)
Last week at #TISE2025, I spoke on "The Bottom Line of Better Marketing" - turning marketing guesswork into measurable results for the stone, kitchen, and bath industry in Las Vegas. Big thanks to everyone who attended and shared their experiences! The real success stories happen when you take these strategies back to your businesses.
2024
Milia Marketing Enhances Digital Marketing for the Stone Industry
Milia Marketing's effectiveness is evident through its client success stories. Firenza Stone, for example, experienced a significant increase in website traffic, lead generation, and overall business growth due to Milia Marketing's strategic approach. Read the full Firenza Stone case study. Another success story involves Cutting Edge Countertops, which saw notable improvements in online presence, customer engagement, and sales through comprehensive digital marketing campaigns. These cases highlight Milia Marketing's dedication to achieving meaningful results for its clients.
2024 ISFA ANNUAL CONFERENCE EDUCATION SESSION BREAKOUTS INNOVATE
Expand your stone fabrication shop’s capabilities by incorporating solid surface and porcelain products into your offerings. This presentation will explore the advantages of diversifying your product lines, from increasing your market appeal to enhancing profitability. Discover the unique benefits of solid surface and porcelain materials and see practical examples of what you can achieve with these versatile products.
Ohio Stone Summit September 19, 2024
Natural Stone Institute and Stone World are proud to offer a one-of-a-kind event to stone companies throughout Ohio! You will benefit from a “Town Hall” environment that is tailored to the attendee and the topics most important to fabricators.
Anthony Milia: Data Driven Marketing and My Best Business Decisions
In this insightful episode of The Business Owner’s Journey, Nick Berry talks with Anthony Milia, founder of Milia Marketing, a Cleveland-based agency specializing in the Stone, Kitchen and Bath industry. Anthony shares his journey from running a generalist agency to creating a niche marketing powerhouse.
2023
The Speed Advantage: Why Fast Response Times Are Your Secret Weapon in Marketing
Speed influences customer decisions more than price ; a fact that transforms how countertop fabricators must approach their market.
Marketing and Sales Alignment: The Missing Link in Stone Fabrication Success
The disconnect between marketing and sales teams costs businesses millions in lost revenue. According to LinkedIn’s research, 87% of sales and marketing leaders say collaboration between these teams enables business growth.
Are You Ready to Amplify Your Market Reach?
See firsthand how our media features reflect our deep understanding of the kitchen, bath, and stone markets. Each piece is a testament to the strategic insights and targeted outreach we can bring to your business. Want to see how we can spotlight your brand similarly?
Contact us today for collaborative opportunities that will set your brand apart and increase your visibility. Let’s make your business the next big story.