Local Non Profit Organization Revamps Their Social Media Marketing

The Milia Marketing team tested and optimized the performance of the website to facilitate the visitors to take action. We fixed bugs and glitches in their website to ensure smooth functionality and optimal performance. This improved the user experience on their website and reduced their bounce rate. We also performed an SEO audit of their website to increase their visibility in the search results and drive organic traffic locally to Cleveland, Ohio and surrounding cities.

To increase their outreach in the community, we helped them form an effective non-profit social media marketing strategy. We found that videos created a more positive impact on their target audience, so the strategy incorporated proactive ideas to consistently use videos to their advantage. 

Trust is the single most important asset nonprofit organizations have. Your brand and word marks are important symbols of that trust and the more they’re diluted, the less likely donors and volunteers are to work with you.

Social media is one of the most important ways that the organization communicates with families, donors, and volunteers, sponsor organizations, and the community at large. It is often dynamic and moves quickly with the volume of posts averaging three to five per day and the marketing mix ranging from shared local press to native video content across five major platforms.