CASE STUDY

Increased ROI: A Strategic Marketing Partnership with Cutting Edge Countertops

Company Overview

Cutting Edge Countertops (Cutting Edge Countertops), founded in Perrysburg, Ohio, in 2006, has revolutionized the countertop industry through innovation and quality. With its roots in family-owned businesses, Cutting Edge Countertops has expanded organically, partnering with kitchen and bath dealers to deliver exceptional quality in residential projects. 

Accredited by the Natural Stone Institute (NSI), Cutting Edge Countertops uses state-of-the-art manufacturing facilities, advanced technology, and skilled craftsmen to fabricate and install 50 to 60 projects daily. 

The company prides itself on superior quality and exceptional customer service and needed a marketing firm with the same values. They found Milia Marketing and have been glad they chose us.

Industry

Kitchen and Bath Remodeling

Services Performed

  • Search Engine Optimization (SEO)
  • Google Display Ads
  • Google Ads/YouTube Ads Management
  • Facebook and Instagram Ads
  • Call/Form Conversion Tracking
  • Website Care and Maintenance
  • Social Media Management

5.03%

Average CTR (Click-Through Rate):

5%

Decrease in CPC (cost per click)

117%

Increase in Conversions

Our Solution and Strategy

To address Cutting Edge Countertops’ marketing challenges, Our dedicated team at Milia Marketing implemented a comprehensive strategy encompassing website design and development, copywriting, functionality integrations, social media management, and website care and maintenance. 

The website overhaul included optimizing SEO, integrating tools like Google Analytics and Facebook Pixel for precise tracking and analytics, creating more compelling web copy to improve SEO, and ensuring a seamless user experience. 

Our call and form conversion tracking ensured ad campaign effectiveness, allowing adjustments based on customer quality and engagement.

Simultaneously, SEO efforts were intensified across all Cutting Edge Countertops showroom locations to increase time on pages, improve page speed, decrease bounce rates, and drive organic traffic, resulting in higher conversions and overall site engagement.

Regular monthly reporting and meetings ensured transparency and allowed for strategic adjustments. The results were significant, including organic search (44,185 sessions), paid search (18,143 sessions), and overall web sessions increased to 195K.

Since taking over the marketing efforts for Cutting Edge Countertops in December of 2023, we’ve achieved substantial results, including a 24% increase in conversions by February, a 40% increase by March, and a consistent 25% increase in April. By May and June, the campaigns maintained the same conversion numbers and an average CPC of 5%.

The tailored marketing strategies and professional execution have positioned Cutting Edge Countertops for continued growth and success in the competitive countertop industry.

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