Leading Consulting Firm Sees 235+ Leads and 14% Organic growth month over month

Consulting (Beachwood, Ohio)

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Company Overview

The DiJulius Group is known as the world’s leading authority on customer experience consulting which offers the best content, education, consultancy, and training in Customer Service and Customer Experience. The DiJulius Group helps their clients gain a competitive advantage; making them a brand their customers cannot live without.

Their portfolio is unmatched and includes iconic brands such as The Ritz-Carlton, Starbucks, Nestle, Marriott Hotel, PWC, Cheesecake Factory, Harley Davidson, Lexus, Chick-fil-A, and more.

Industry

Consulting (B2B)

Services Performed

Leads

235+

Website Traffic Increase

14%

(MoM)

Cost Per Conversion

$23.26

Our Approach and Strategy

After analyzing and The DiJulius Group’s past experiences, campaigns, and conducting proper research, we at Milia Marketing took matters into our hands. The DiJulius Group hired us back in Dec 2018 to handle their digital marketing campaigns, strategies, and implementation.

We met with key stakeholders to learn about their pain points, customer pain points, and their short-term and long-term goals. After numerous meetings, questionnaires, and collaboration, we went to the drawing board to start any audits, analysis, or research. 

Once we completed our initial audits and research, we met as a team to create Digital Marketing strategies and campaigns which included (but not limited to):

  • Competitor and SWOT Analysis
  • Customer Avatar Creation
  • Social Media Marketing Audits and Strategies
  • Facebook Advertising Campaign Analysis
  • Website Audit
  • Technical SEO Audit
  • Conversion Rate Optimization Audit
  • Content Marketing Audit and Analysis
  • Email Marketing Audit and Strategy

Our teams met on a monthly basis for larger and more in-depth meetings. We also had weekly meetings to brainstorm innovative and proactive ideas while also reporting on progress, analytics, and approval on necessary campaigns or work.

Challenges

The DiJulius Group wanted a completely new digital marketing strategy to attract new and qualified clients. Originally, they had a full-time internal employee that handled everything from social media marketing, website management, SEO, and Google Ads. 

The DiJulius Group’s focus is on providing high-value services to fortune 500 organizations and other local and regional businesses. Their main challenge was to get someone or a team who could handle their Digital Marketing without having to divide their focus from the main task and get top-quality results. Some of their challenges and pain points included:

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