Selling products online has never been and will never be an easy task. Finding the right audience, pitching your product or service to them, getting them interested in what you sell, and eventually, making them spend their hard-earned dollar on your product. All that takes a lot of expertise, dedication, and time.
The e-commerce space has gained a lot of traction over the past 8 to 10 years. This is because of the willingness of buyers to shop for products on the internet and receive them in the comfort of their homes. In just a few clicks, you can buy almost anything these days.
This article will be focusing on one of the major e-commerce platforms in the world as we speak with over 100 million merchants worldwide using the platform in over 175 countries.
On this page, you will learn some of the hidden Shopify secrets that can turn you into a sales wizard in just a few months of applying them. Some of these secrets we have implemented for our customers and the results are mind-blowing.
Before we dive into that, you need a grounded understanding of what Shopify is all about, to help you know what you can or cannot do on the platform.
What is a Shopify store?
As far as e-commerce is concerned, Shopify is one of the best platforms ever created. Shopify is an online store builder with web design features that are aimed at helping small and medium-sized businesses sell products to a larger customer base.
The e-commerce space has rapidly become one of the fastest-growing markets in the world and the fact that it is online and can be accessed from the comfort of your phones, tabs, or PCs makes it even more satisfying.
The idea that a great population of shoppers find e-commerce stores reliable and trustworthy in this present dispensation has forced so many businesses into the e-commerce space as they hope to make more sales. This has resulted in serious competition among online sellers.
On Shopify, there are over one million online stores with over one billion orders so far. And there are several other e-commerce platforms.
Making more sales on Shopify is the same as making more sales everywhere, even in your land-based store. You have to take to the market the offer buyers can’t resist.
Shopify has made it super easy for sellers to start selling online. Even complete beginners will find the online store builder quite accommodating as the built-in features will let you build a professional online store that you can run successfully.
If you run a Shopify store, below are 10 of the best tips/Shopify secrets to help you break out from the crowd and improve sales like a pro. These tips will also help you if you’re using any other e-commerce store.
10 Shopify secrets guaranteed to turn your sales up
Do you want to achieve marketing success with your Shopify store? Are you ready to give it all it takes to be badass at e-commerce marketing? Then implement these ten Shopify secrets.
As much as you want to make sales on Shopify, you must put in the work to make your online store look beautiful and enticing to people who are shopping.
There are over 100 Shopify themes you can use to spice up the outlook of your e-commerce site on Shopify. Some of them are free and some are not. However, you can make do with some of the free ones as they’re amazing and free to use too.
Before you choose a Shopify theme for your business, you want to ensure that it matches what your business is all about. To do this, check out how other stores are using the themes.
Another smart way to see the effectiveness and efficiency of the theme is to read the user reviews. Every review you’ll find there was written by past users of the theme.
One interesting thing about Shopify is that Shopify is open-source software. It lets you tweak and customize the themes as long as you have a grounded understanding of coding, HTML, and CSS.
On Shopify, you’ll also find a list of designers that can help you edit and optimize a theme till it fits into the idea you have for your eCommerce business.
Aside from having a gorgeous eCommerce store, you also want to ensure that the pages of your Shopify store are completely navigable.
Users will not stay too long on a site that constantly has pop-up ads and windows, distracting them from locating what they came for.
Asides from the annoying pop-ups, you also want to ensure that crucial buttons, texts, products, and more can easily be found. Most users want to just see everything they’re looking for in one place. Don’t make it difficult.
2. Optimize your landing page
When customers and potential customers visit your website or Shopify store, your landing page is the first thing they see. So, why not make a good impression with that?
Building and developing your landing page is made even easier with the Shopify app store that comes with tons of apps you can integrate into your page.
Shopify is a drag-and-drop site builder and you can easily build anything from scratch and that includes landing pages.
With the help of MailChimp and Landing Page Builder, you get over 50 different templates you can customize and develop something fantastic.
3. Strategic content marketing
At Milia Marketing, we always say that content is king. We have created massive success for our clients and ourselves bearing this in mind.
However, one thing we have had to explain to business owners hoping to sell online is that there is a huge difference between creating content and marketing it.
Anyone can create content anywhere but not everyone can market it the right way. So, what content marketing strategy can help your eCommerce business stand out from the crowd?
Blogging. Yes. A blog section on your eCommerce store can change everything for you. Most online businesses ignore the need for a blog section on their site.
Blogs are the tools that help you drive organic traffic to your site without having to pay a dime.
What do you do on your blog? Simple. You create content. Informational, educational, and insightful blog posts related to your niche.
How do you find content ideas? There are many ways to find ideas for blog posts to publish. One way is thinking about a popular question you think your customers may want answers to.
Another way to generate ideas is to visit groups and forums online or on social media platforms to see what people are searching for that is related to your niche. Create content around those, publish, and share.
One last thing to mention about finding content ideas is keyword research. We will consider that in more detail later in the article. For now, let’s learn how to create high-quality content.
4. Create high-quality content
Finding content ideas is one of the most basic things to do on your Shopify site. Creating the content is another level.
Yes. Anyone can develop content but not everyone can do it. It takes a good level of expertise, experience, and research to come up with content that your potential customers want to see.
What is considered high-quality content?
Create unique content
Before you can say that your content is great, it has to first be free from plagiarism. A plagiarized article will get you in more trouble with Google than you can imagine.
Provide helpful content
You should also consider creating content that solves the problem for the visitor. At this point, you’re not seeing them as customers. They’re just folks who need some help. And your blog post should be there to do just that.
Make it easy to understand
When you write content on your page, you want to ensure that you’re using the same level of vocabulary and language difficulty you would use for a grade six pupil. However, don’t make the mistake of assuming that your readers are dumb.
Use the AIDA strategy
High-quality content uses the AIDA (attention, interest, desire, action) strategy.
You must first grab the attention of your visitors with the first few paragraphs or sentences, build interest in them to want to learn more about the topic, build a desire in them to want what you’re offering, and lastly, get them to take the action you want.
Use images and videos
Note that quality content doesn’t have to be just texts. In fact, in this dispensation, most businesses are incorporating more images and videos on their pages than texts.
Pictorial and video content will grab the attention of your customer better than text.
Publishing how-to video content on your Shopify store will guarantee you more followers and customers than publishing thousands of different products.
Your customers want to know how to use the products you’re selling. Help them learn just that. After creating quality content, you want to know how to get it to rank on Google and other search engines.
5. Search engine optimization (SEO)
SEO is one major factor to consider when building your online store. When your potential customer conducts a search on Google about a product you offer, they’ll find several pages on Google offering information about the product.
ECommerce sites like Amazon, Walmart, Alibaba, would usually pop up. Sometimes, you’ll find the site of the product manufacturer. Having all these sites to compete with, the only way to stand a chance is by using SEO.
SEO simply means optimizing your website to search engine standards to help your website rank. Your Shopify store can gain that kind of traction if you implement the following:
The first step to search engine optimization is intensive keyword research. What does your customer want to see? What are they searching for currently? These are questions you should ask.
An easy way to conduct keyword research without using tools like Ahrefs, Moz, or any other site improvement tool is to choose a seed word in your industry.
If you sell kitchen appliances, a seed keyword could be “Coffee grinder.” Type that keyword on any search engine platform and read the suggestions that they come up with.
Keep looking at the pages for insights on what to write about or what video to publish.
If you want a deeper knowledge of search engine optimization and keyword research, read this article right now.
Publish great content
This has been mentioned before but just for the sake of emphasis, it’s here again. Search engines want to serve the users with the best solutions to their problems. As such, they crawl and index the sites with the best answers to search queries.
To achieve insurmountable success online, you must be willing to go the extra mile to serve your customer base with diligently created content just for them.
Meta descriptions and meta titles are important to your content strategy. The meta description is the short sentence that describes what the content of the article is while the title, also known as the title tag, is the topic of the article. Both texts are displayed on the search engine results page.
To optimize the metadata, you must include your main keyword to tell Google’s bots exactly what the articles are about.
Search engine optimization is a whole topic on its own. Mistakes are bound to be made. However, they can be avoided with just the right amount of knowledge. We have created a detailed list of SEO mistakes to avoid when planning to boost sales online.
Social media is one of the most important platforms to use for your eCommerce business. The majority of online buyers are also on Facebook, Instagram, Tiktok, LinkedIn, Pinterest, Twitter, and others. You want to ensure that you’re targeting this audience.
Note that the social media platform you choose to use must resonate with your brand. A brand that is into fashion designing and bikini wear will find more customers on Instagram and Facebook compared to LinkedIn and Twitter.
Use Facebook Pixel
Facebook Pixels make the life of eCommerce entrepreneurs and advertisers easier. The pixel takes reasonable and valuable data on your website to help you better target a potential customer.
One way the pixel works is by targeting ads to a potential customer who has recently visited your website. There’s a high chance of that customer paying for your product or service than sending ads to a random Facebook user.
Another advantage of the pixel is the creation of lookalike audiences who have everything in common with existing and potential customers based on demographics, interests, and relationships.
The Shopify Pixel reduces the hours needed to reach new and existing customers and also lets you track conversion.
Instagram ads and targeting
Instagram is a great source for driving traffic to your site. Instagram boasts a higher level of conversion and engagement compared to other platforms, even though it may have fewer users.
With Instagram, pricing is easy as the platform has a feature that lets you add prices to your products.
7. Display testimonials and reviews on your e-commerce/online store
Getting existing customers to write reviews for your business may not be an easy task because most buyers just need the product and don’t want any other form of affiliation with the Shopify site.
However, reviews and testimonials are an important part of your Shopify process. People need social proof. They want to know if other people find your products useful before they can spend their money on it.
Take your time to identify the customer who can drop reviews and testimonials for your business but don’t make the mistake of only trying to focus on the great reviews.
Add a few of the “not-so-great” reviews too that won’t give a bad image of your products or business. This will give the buyer more confidence in you and your product.
8. Make it easier for online customers to checkout
Checkouts are usually the points on the site where most users dump the idea of buying from you. No matter how good your product is, you must understand that you’re trying to get money from a total stranger who owes you nothing.
Reduce abandoned carts by making the checkout process as easy and stress-free as possible. Use a wide range of payment options to make it even easier for them to reach the point of payment.
Most users will abandon carts with hopes to come back to the checkout and completely forget about the product or service.
You want to ensure that you send them targeted ads on any platform you perceive they use often. The email is also a great tool to use for follow-up.
Send multiple emails from time to time until they clear their cart and make a final purchase.
9. Review your calls to action
Calls to action tell your customer to make a decision. The decision could be forel then to buy your product, share your post to social media, or others.
One thing to bear in mind when writing calls to action is proper placement. You could manage a few purchases with a call to action that’s lost in-between words. However, a well placed and highly obvious will help you convert more.
10. Take advantage of some essential Shopify tools and apps
To improve your internet marketing, you should take advantage of some apps in the Shopify app store. Most of these apps are free and easy to manage. Some examples of helpful applications you will find in the Shopify app store include:
- AfterShip app: this app helps you track every shipping activity in your store. It also lets you enable your customer to track their orders. With the AfterShip app, you can track deliveries with more than 380 couriers. The app will also inform the customer of different stages of shipping.
- Invoice generator: the invoice generator app helps you deliver professional invoices to clients and customers.
- Shopify bulk actions: this app will help you take multiple actions at the same time, saving you hours of store management issues bothering on shipping, payments, and more.
You can reach out to the Shopify team for support if you find any feature difficult to understand or navigate. You can also reach out to Anthony for consultation on Shopify-related matters.
Shopify is one of the biggest eCommerce platforms in the world with hundreds of thousands of orders going on every month. To thrive on the platform is to be better than your competitors and the secrets mentioned in this article are your sure guide and support system.