Bloomin’ Blinds started as a family owned and operated business in 2001. Specializing in the repair and installation of blinds, shades, and shutters, Bloomin’ Blinds began franchising in 2014 and is one of the fastest growing window blinds franchises in the US.

B2B Consulting

Customer Service Consulting

CHALLENGE

Website not friendly for multiple franchise locations

LOCATION

Global

The Objective
Getting a Franchise-Compatible Website

Kelsey Stuart has been a vital part of running Bloomin’ Blinds franchise operations since 2001. When they began putting money into search engine optimization (SEO) and paid advertising to modernize their marketing strategy, they felt their current provider wasn’t properly managing the budget and the business was seeing little in results from their campaigns. After meeting with Scorpion at a conference, Kelsey felt that the company offered him an opportunity to rework his marketing efforts and website, and started with them in October 2015.

The Solution
1. Search Engine Optimization (SEO)

The company amped up their SEO efforts to improve their online presence by targeting ideal demographics in their service areas.

The Solution
2. Website Design

They revamped their website to make it friendly and easy to navigate for both residential customers in their service areas and potential franchisee owners.

The Solution
3. Real-Time Tracking

Bloomin’ Blinds now has full transparency with 24/7 access to an online content management system (CMS) and their Scorpion team who provides pivotal updates.

The Outcome

UPTAKE IN NEW CLIENTS

143%

INCREASE OF LEADS FROM SEO

217%

MORE FORMS FILLED ON WEBSITE

157%

In less than 2 years, Bloomin’ Blinds has seen their efforts multiply—and they couldn’t be happier. In the short span of time, the company grew from 6 locations to 29, and are continuing to expand all over the U.S.

Number of Franchise Locations Increases by 383%

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