Top Columbus Pizzeria Redesigns Website with Online Ordering

Pizzeria (Columbus, Ohio)

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Company Overview

Teritas Pizza is the #1 pizzeria in Columbus, Ohio. They have been serving pizzas to their customers for over 60 years. Teritas Pizza is well-known for its fresh ingredients, salads, and famous homemade Italian sausage with no fillers.

Due to their exceptional services in Columbus, they won Central Ohio’s Pizza of the Year in both 2018 and 2019 by Pizza Connoisseurs of Columbus. 

Industry

Restaurant

Services Performed

Organic Traffic Increase

2,265%

Avg. Time on Page

44.9%

Sessions Increase

2,523%

Our Approach and Strategy

The Milia Marketing team conducted a thorough analysis of the Teritas Pizza’s business and developed a professional website to migrate their old site to the new platform. Our content writers, graphic designers, and web developers all pitched in and created a website that was easy to navigate for the customers.

We added a much-needed e-commerce feature that enabled the customers to place their orders through the website. This made the process of ordering food so much simpler and motivated a lot of customers to buy from their restaurant. Plus, a section about the brand’s history was added to tell the customers about the brand’s journey.

We performed on-page and off-page SEO for the website to target the local audience in the Columbus area. After performing thorough security tests using the latest tools, we launched the website online. We remained in contact with Teritas pizza after launch and regularly reported the digital performance of the website.

Approach and Strategy

Challenges

Teritas Pizza became unhappy with their old website due to its inefficiencies and low conversion rate. It lacked an updated menu, did not offer any information about their history and there was no option to order food online. They asked one of their employees to design their website but quickly learned that it was in their best interest to hire a professional marketing agency such as Milia Marketing. Their biggest challenge was to make the website user friendly and attract more business through it.

Another big problem with their website was that it lacked e-commerce features that enable customers to place their orders online. This missing feature prevented many customers to place their orders on their website and they had to call the pizzeria or physically pick up their order to get food.

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