CASE STUDY

Transforming a Countertop Fabrication Leader: A Comprehensive Marketing Success Story

Company Overview

Marble Uniques, founded in 1995, has grown into a prominent player in the countertop fabrication industry. Located in Tipton, Indiana, the company is renowned for its exceptional craftsmanship and innovative solutions. 

The company’s trademark, “Make it uniquely yours,” underscores its commitment to providing personalized and high-quality granite, quartz, quartzite, and marble for its clients.

Marble Uniques recognized the need to enhance its business operations to maintain its competitive edge and drive growth. The company faced several key marketing challenges and reached out to us in November 2023 and the results have been excellent.

Marble Uniques Marketing Challenges

Marble Uniques had an organic visibility limited to only the company’s location and did not fully cover every area they served. The company had a poorly designed website with UI/UX that hindered its online visibility, conversions, and overall growth. 

Having faced several marketing challenges and having difficulties hitting their KPIs, the company was looking for:

  • Improved Lead Quality
  • Increased Customer Lifetime Value (CLV)
  • Higher Job Value
  • Avoidance of Low-Value Jobs
  • Return on Investment (ROI)
  • Tangible Results
  • A Strategic Partnership: They needed a marketing advisor, not just an order taker.

They realized Milia Marketing was a perfect fit due to our industry-specific specialization, flexible month-to-month engagement, comprehensive reporting, insightful analytics, and unparalleled expertise. They partnered with us and they’ve since been seeing the results they truly deserved.

Industry

Kitchen and Bath Remodeling

Services Performed

  • Search Engine Optimization (SEO)
  • Google Ads Management
  • Social Media Management
  • Facebook and Instagram Ads
  • Call/Form Conversion Tracking
  • Website Care and Maintenance
  • Monthly Reporting and Meetings

100%

Google Ads Conversions Increase

9.28%

Increase in CTR

100%

Increase in Calls

100%

Form Submissions

Our Solution and Strategy

At Milia Marketing, we undertook a comprehensive marketing strategy to address the specific needs of Marble Uniques and drive significant growth. Our initial steps involved a detailed analysis of their existing marketing practices, competitive landscape, and target audience insights. Based on this analysis, we tailored a multi-faceted approach encompassing several key areas.

We began with a comprehensive website design that served as the foundation for the rest of our strategies. We created an aesthetically pleasing, user-friendly website optimized for performance and functionality. With the help of our content specialists, we wrote high-converting website copy and launched the website.

“Thank you so much. We are so excited about the new website and look forward to showing it off.” — Keck, H (Marble Uniques CEO).

With the website in place, we implemented a multi-channel marketing strategy encompassing Google Ads, Facebook, and Instagram Ads, call tracking, and targeted SEO practices that led to increased website sessions, leads, and conversions after only five months of taking over marketing operations.

Here’s what Marble Uniques’ keywords looked like in just five (5) months of us taking over marketing.

Additionally, we provided ongoing website care and maintenance to ensure the site remained updated, secure, and fully optimized. Through regular performance monitoring and monthly meetings with Marble Uniques, we continually refined our strategies to maximize ROI, ultimately achieving a massive increase in organic traffic and substantial improvements in lead quality, customer lifetime value, and overall business growth.

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