Understanding The Different Types of SEO Services & Techniques


4 Different types of SEO

There are six (6) basic types of SEO services and techniques, and each one serves a different purpose. All six types of SEO can be combined to help your website rank above your competitors and earn more money from your website.

This article will show you the different kinds of SEO, what it takes to develop each type, which types of SEO you should ignore right now, which one to pay more attention to, and which to invest in the most.

Knowing all the different types of SEO is one thing; understanding when to apply each one to your SEO campaign is another—very crucial—aspect. In addition, tracking your SEO efforts especially your phone calls through effective call tracking will help you identify your return on investment.

Managing single or multiple SEO campaigns can be a lot of work. We suggest using a Project Management tool like ClickUp to efficiently document your action items and exactly what is being done within your SEO Campaigns.

Different Methods And SEO Strategies You Need To Know

A common confusion among SEO newbies and some old-timers is classifying SEO methods/approaches and types together. These are two different terms.

Before we move on to the multiple types of SEO, it is essential to first clarify that there may be different ways to perform search engine optimization, but that doesn’t translate to the different SEO. These are effective SEO tactics adopted by all SEO experts worldwide to increase their search rankings.

Below are the three most common approaches to optimization:

White hat SEO

White hat SEO

It doesn’t take too much to know that white hat SEO is the best—and, inarguably, the tightest—way to conduct SEO. This is a massive part of SEO and has to do with everything that helps your website rank without getting in trouble with SERPs. That’s why all companies practice white hat SEO to raise the ranks of their websites in search results.

White hat techniques are Google’s recommended approach to ranking any web page or website. By doing this, you’re getting on Google’s good books. It helps you to better promote your business online without any form of negativity.

Some white-hat SEO techniques include:

  • Publishing the highest-quality text content on your website: Google pays a lot of attention to which web pages or websites are solving searchers’ problems the best. Is the searcher satisfied with the Content they saw on your page? Your Content should not only solve the problem. It should also be easy and fun to read to make it easier for the users to grasp.
  • Creating a user-friendly interface: again, the users are the most important to Google, and their satisfaction must be met. You must ensure that your website is navigable and easy to access.
  • Sharing your page link on social media: any strategy that helps your site gain traffic must be employed, and link sharing is one of them.
  • Optimizing HTML: optimizing HTML means constantly checking your site’s codes to see if anything could make it lag.

White hat SEO is, no doubt, the best SEO tactic to follow. It is time-consuming, but it will help Google to consider your website as one that follows all the stated guidelines and rules.

Black Hat SEO

Black hat SEO

Black-hat SEO is used to get results faster. Also, it is a faster way to get your site deleted from Google’s server. Black hat SEO techniques are all about the manipulation and exploitation of Google’s algorithms.

You will rank faster but only for a shorter period as Google begins to notice that your page may not be serving the purpose that it is meant for but gets the bulk of the clicks.

Some of these black hat techniques include:

  • Link spamming
  • Keyword stuffing
  • Over-optimized HTML tags and headings
  • Using way too many pictures
  • Hidden texts/links
  • Buying backlinks
  • Publishing copied text and more.

All these activities will only lead to low-quality Content because the business owner is not concerned about creating Content that satisfies the users. They just want their rankings.

One major downside to this SEO strategy is users will bounce off your website after realizing that you don’t have the information they came for. These techniques will consume as much money as a white hat—or even more.

Grey Hat SEO

Grey hat SEO

Grey hat SEO is a mix of white and black hat SEO already mentioned above. As the name implies, it simply means being in that little grey area where it seems they’re doing what’s right and, at the same time, looking for Google’s trouble.

Google may never ban your page for using this technique. But they will paint a bad image of your business or even prevent Google from ranking your site after a while.

Some gray hat SEO techniques include:

  • Publishing spun Content written by inefficient bots
  • Paying for false reviews
  • Exchanging links
  • Publishing articles with clickbait headlines

Some people and SEO agencies use this along with more effort and attention on the white hat approaches, and it seems to work pretty well for them. Where grey hat SEO goes wrong is when you begin to rely entirely on it.

Different Types Of SEO In Digital Marketing To Increase Your Search Ranking

The four different types of SEO

Having cleared up the approaches to search engine optimization, we can now go through the different types of SEO. Various types of SEO are necessary for a good SEO strategy. At its core, SEO focuses on increasing a company’s exposure in organic search results and boosting its SERP (Search Engine Results Page) ranks. Using this range of SEO tactics on your site will increase traffic and drive quality users.

There are about 12 types of SEO, but we will divide these SEO types into six. Below are the SEO tactics that can help boost your company website’s visibility.

1. On page SEO (on site SEO)

On-page SEO

As the name suggests, on-page SEO refers to on-page optimization. It is an on-page SEO strategy that encompasses activities carried out directly on the page or site. On-page SEO is the process of optimizing on-site ranking factors like meta descriptions, keywords, meta titles, images, headers, and others.

What does it take to carry out a successful on-page SEO?

1.1. SEO Keyword Research

After creating a user-friendly website, the next most important thing to consider doing for your business and website would be intensive research for key phrases and words. Keyword research is to a website what market research is to marketing.

Researching the right keywords helps you to know exactly what your customers and potential customers are searching for on Google. You can optimize keyword phrases using voice assistants. This process is called VOICE SEARCH SEO. Voice search uses users’ natural language and provides fast, appropriate responses.

Creating Content without researching the relevant keywords will only help you create a trial-and-error strategy that negatively impacts your website and business. This is because you’ll be creating Content that users may never need.

So, how do you conduct relevant research on keywords? It’s not very simple. However, a basic strategy is to search for a simple word or phrase relevant to your industry and see what Google comes up with.

More advanced strategies will have you using tools that tell you specifically which keywords will bring in more traffic to your website, which ones are very often searched for, and which ones you have the potential to rank for.

1.2. Quality SEO Content

If you’ve been generating content randomly, hoping that some of it may rank, it’s time to switch to a more systematic content SEO practice. The need to create great Content cannot be overemphasized.

Relevant Content will help you appear on rankings. But you must also learn to consider the user of the information you are dishing out. Are they really satisfied with your answer to their question?

After researching keywords, you now know what your potential reader wants to learn on your website. Now, how do you teach that to them in a way that they enjoy it and hopefully want to keep reading more things on your site?

One thing that most website owners and businesses fail to understand is that the more users want to stay on your site, the higher your chances of ranking. This is because Google automatically considers your site as one that meets the users’ expectations. 

1.3. Internal Linking For SEO 

Internal linking has a role to play and a benefit to offer to your site. They have the power to keep users glued to your website for hours, reading several articles on several pages and giving Google the impression that you’re dishing out quality results to the Google search query.

But first, what are internal links?

Internal links are URLs that lead to another or several other pages on your website. What the URL does is suggest to the visitor and search engine bots that other pages on this same website offer more grounded details about this topic.

The visitor may decide to follow the link and come back to the original page or just continue to read the content on the first page. Internal linking also involves sending links to money pages on your website. 

1.4. Metadata SEO Optimization

Metadata is what informs Google of what your website or page contains. To be clearer, your metadata is a huge determinant of what keywords you’re ranking for.

If you were to publish an article on “Best wholesale cabinets for small kitchens,” your metadata would contain the key phrase “Wholesale cabinets.” When a Google search is conducted with these terms, your website will pop up on Google’s search results pages.

Your metadata can be divided into two, and they are meta descriptions and meta titles or page titles. The meta title is the clickable text that appears in blue, serving as the heading or title of the article you’re about to read. The meta description is the short sentence you’ll see right below the meta title on the search results page.

To boost your page rankings, add the keywords in the metadata to help Google properly index your page and understand exactly what you intend to rank for.

1.5. Image SEO Optimization

No matter what type of SEO you want to conduct, you must add some media files to your Content to boost your ranking chance.

Images help your Content appear more attractive to readers and help them understand your stance without using too many words. Descriptions are made easier with images.

When a search is carried out on Google images, your optimized images will appear on the list, and the searcher can click on them to direct them to your website.

Optimizing your images means adding the necessary key phrases or words to them. Images also make it easier for people with visual disabilities to understand what the page is all about.

2. Off-page SEO (off-site SEO)

Off-page SEO is the exact opposite of on-page. Off-page SEO refers to all your SEO activities outside of your website. However, whether we’re talking about off-page SEO, on-page SEO, local SEO, or even technical SEO, one thing remains constant—rankings.

What do you do outside your website—that is not black hat SEO—that can improve your rankings across several search engines? We’ve listed some types of off-page SEO techniques you can use;

2.1. Guest blogging

One of the popular off-page SEO strategies is guest blogging. It is a content marketing system and link building done outside any platform you own. Yet, some non-link-related SEO tactics will boost your search engine status. Social media marketing is a popular non-link-related SEO method.

Guest blogging is an SEO practice that allows you to drive referral traffic from a website of higher authority than yours. Does it sound complicated? Wait.

Assuming that you run a business where you sell household appliances and want to write a guest blog for a website with high authority in that niche, that isn’t your direct competitor. You would choose a site such as “The Spruce.”

Now, the idea is that you will add a few links to the Content you wrote for the site, leading readers to your site. If those links are properly placed, readers will find your site.

Now, this sounds like a good way to get organic traffic, but you don’t even need to get the traffic from the high authority site. Google automatically assumes that your website is great since one of the biggest sites on their server is linking back to you for information.

2.2. H.A.R.O

HARO simply means Help A Reporter Out. Journalists often request help from experts on certain topics in the industry. When you offer the information they need with some amount of expertise, they’ll link back to your website in their publication.

2.3. Competitor Research and Analysis

Run quick research on your competitors to understand their backlink profiles and what websites link to them. This will help you understand which authority websites are in your industry that you may not know.

2.4. Internet ads

Aside from the main types of search engine optimization, there’s another kind of SEO marketing known as search engine marketing. Although search engine marketing—also often called SEO marketing—will not get you organic traffic, it will help you put your page content on Google’s first page.

Internet ads can also refer to Facebook and Instagram ads that help you target your customers more effectively.

2.5. Press Distribution

Businesses often ignore the need for a press release. You will not get all your website traffic from search queries. Sometimes, a simple publication about your business in a local newspaper can help boost your website’s SEO.

Although it doesn’t look like any type of SEO effort, it helps you get more traffic to your site, which in turn helps search engines consider your site as an authority in the field.

3. Technical SEO

Technical SEO has nothing to do with your page content. However, some people classify it as a subset of on-page SEO. This is because it can improve your appearance on organic search results. Most digital marketing newbies mistake tech SEO for the black hat. Whereas the goal of technical SEO is to improve user experience by optimizing the website, black hat SEO reduces it.

Technical SEO refers to optimizing and improving your site, making it easier for visitors to navigate. What makes technical SEO so important? So, if Google can’t readily crawl and index your website, it won’t rank regardless of its relevance or reputation.

Below are a few technical SEO services to consider:

3.1. Site Load Time

Visitors no longer have the patience to wait for pages to load. They want the information, and they want it right now. If your web pages take an eternity to load, visitors will abandon your article and move on to the next website offering a similar post. Guess what! The other sites have immensely optimized their load time.

The average attention span of individuals is 8 seconds. If you grab your visitor’s attention with your metadata, you have less than 8 seconds to prove to them that your web page contains the information they need. Your site load time should take more than 2 seconds of that time.

3.2. Mobile-Friendliness or Mobile SEO

Technical SEO requires mobile SEO. Mobile SEO means optimizing a website for search engines and ensuring it is visible on mobile and tablet devices. Businesses often assume that their visitors only check them out from their computers. That Is hardly ever the case.

Some factors influence a greater need for users to check your website or business from a mobile phone. Several studies have proven that the more mobile-friendly a site is, the more likely it is for its blog or article to be read. 

3.3. Crawl Error Identification

Sometimes, a tiny error in your code could make your website entirely invisible to Google or other search engine bots. Aside from codes, your page may have other issues, including missing H1 and H2 tags and duplicate metadata.

3.4. Keyword Cannibalization Audit

One thing you want to avoid in your SEO journey is confusing the search engines. Search engines will naturally read your website and determine which page serves the visitor better, and if there are two posts on your website with the same seed keywords, the search engine has to decide which of those two posts the visitors will see.

Now imagine a situation where the search engine bots constantly alternate between two of those posts. It simply means you’ll be getting less traffic and eventually, lower rankings.

One solution in this situation is combining both articles into one comprehensive blog post.

3.5. Duplicate Content Audit

Run a comprehensive audit of your entire site to see which blog post has similar Content to another one. Once you find it, scrape the Content or edit it and publish it again.

4. Local SEO

Local SEO is one of the important types of SEO that is more location-specific than the others. It deals with rankings in a specific state, city, or town. Local SEO helps increase a company’s online presence within the locations it serves.

Asides from being a great way to get customers online to locate your land-based store, it can also be a superb source for link building and organic search. This is because local searches such as “Cabinet sellers near me” will deliver search results specific to the searcher’s locale.

Local SEO rankings are ultimately tied to how well you optimize your “Google My Business” profile. Google has specific guidelines and rules that should guide you when optimizing the profile because your services will only be suggested based on proximity, reviews, business hours, services rendered, and a few more.

Local search engine optimization (SEO) is a huge task that requires full attention because it is an integral part of online marketing that assures you of organic potential customers to your website.

However, the process and tactics required can be a little tricky for beginners, which is why it is highly recommended that you hire a digital marketing company to help your company grow online and achieve a good online presence.

5. E-commerce SEO 

Ecommerce SEO is one of the best ways to generate paid search traffic. But the SEO rates are substantially lower. It aids in building your e-commerce store so that it ranks higher when someone searches for an item or service you provide.

It is crucial that your website appears in the SERPs. Otherwise, you will lose valuable access to potential and qualified eCommerce leads. If your competitors research, homepage SEO, and website design is right, eCommerce SEO may improve your website to attract visitors and enhance search volumes.

eCommerce SEO includes all components of local SEO, on-page SEO, off-page SEO, and technical SEO. It is an important SEO factor that may help you increase your website’s traffic and rating. 

6. Negative SEO

Negative SEO involves lowering your competitor’s search ranks so that you may take their position or gain from them. Negative SEO is often called “black hat SEO” by some SEO experts. However, it is not the same. With Blackhat SEO, the activities are done on your website to force search engine rankings. Negative SEO, on the other hand, aims at disrupting the progress of a competitor’s website to stop them from taking over. Yet, it is often done by your competitors to harm your website’s ranks in search engine results.

Below are the most popular negative SEO methods used by most individuals to harm a website;

Link Farms:

Likewise, it’s the term – spamming a competitor’s site with backlinks. Thereby making search engines believe that the website is performing something shady. It results in penalties or the suspension of monetization for the website.


This SEO process entails scraping Content from a website and distributing it to other websites. The author of the original Content lost their search engine rating. In many places, this is not just prohibited, but actually criminal.

Forceful Crawling:

Forceful crawling is intentionally slowing someone’s website speed to make it unreachable. Search results will believe there is something wrong with the website; hence it ranks poorly. Other negative SEO processes are; 

  • Disallowing the index
  • Scraped Content
  • Backlink removal
  • Website hacking

Additional SEO Services

Apart from the SEO services listed above, there are three types of SEO services; 

1. Enterprise SEO

Enterprise SEO enables you to increase your online visibility and compete for more competitive keywords. It’s an excellent approach if you have a lot of competitors utilizing keywords related to yours.

2. Youtube SEO

Publishing material on YouTube involves several components that inform the algorithms about various topics. YouTube SEO entails enriching the video’s metadata, improving YouTube channels, and making SEO-friendly video descriptions. Also, it has to do with creating appealing visuals, enriching them with metadata, and much more.

3. International SEO

It boosts your website’s organic traffic from multiple languages and countries. For successful implementation, consider your target market’s cultural background and allow them to transact in their currency and language.

Is It Possible To Conduct SEO On Your Own?

Sure, you may perform SEO on your own. Yet, implementing a good SEO plan takes a lot of time, work, and knowledge. While it is feasible to perform SEO on your own, working with an experienced SEO expert or agency to reach your goals may be more efficient and successful.

What Type of Marketing is Involved With SEO?

SEO is a digital marketing that entails optimizing a website to increase its exposure and relevance in search engine results pages (SERPs) for specific keywords or phrases.

What Are Search Engine Ranking Factors?

SEO includes over 200 factors. Google and other major search engines continually change their search algorithms to deliver the greatest customer experience to their end users. 

The following are some of the most significant Google ranking elements:

  • Mobile-friendliness
  • Page speed
  • Domain authority, website age, and URL
  • Link-building with high-quality, optimized Content
  • Sitemaps, Structured data markup
  • Backlinks & internal linking
  • Social indications

Do You Need to Defend Your Website From Malicious SEO?

Without a doubt. You never know what strategies your rivals may use to devalue you in search engine rankings. That is why it is critical to secure your website and monitor your website’s backlinks at all times.


Search engine optimization is an integral part of digital and content marketing and must be given the attention it deserves, no matter your digital marketing tactics.

If you have read through this article and want some help with your online marketing, Milia Marketing is the best Cleveland SEO company that delivers your website right to the first page of Google’s search results in a matter of time.

Picture of Anthony Milia

Anthony Milia

Anthony Milia is an author of Marketing Magnifier, marketing consultant, and owner of Milia Marketing, an award-winning Marketing firm located in Cleveland, OH. Anthony helps Small and Medium-sized businesses get the best ROI for their marketing dollars by shedding light on their sales and marketing challenges.