Website marketing encompasses a lot of strategies to promote your business. Do you have a solid email marketing, social media marketing, advertising, and SEO strategies in place?
These are just some of the traffic-generating strategies that you can implement to get leads that you can turn into sales. The good news is that anybody can be a digital marketer!
The bad news is that not everyone has the resources to be one. Another good news though is that you can hire an agency to focus on your business promotion.
You can then focus on closing deals and other areas of your business.
If you are struggling with any of these, then, it is time to change your game plan. If you do not have an effective website marketing strategy yet, then, it is now the best time to start.
In this article, you will learn how to strategically get eyeballs on your business through website marketing.
How does a website help in marketing?
Before going into details, you must understand that a website will greatly improve your sales, whether you are selling products or offering services.
It is a marketing tool that you cannot do without if you want to get premium clients.
Here are just some of the many reasons why:
It is open 24/7.
Having a store front that is accessible for your audience all day and every day of the week works wonders for a business.
If you have a self-hosted one, you have control of it. You get to design it however you want and put anything that will be of use for your business.
And you do not have to worry about shutting it down.
If your audience can find you anytime and anywhere, then, that is one step ahead of your competition.
Technology plays a role in today’s marketing landscape. And your business needs to keep up with the times.
A modern storefront in the form of a website can put your brand as a forerunner in whatever industry you are in.
When your target audience checks your site out, they will know more about your brand, the products or services that you offer, and get value.
And when you give value to your audience, they view you as an expert. The trust and loyalty that you establish among your audience will help you grow your brand.
Eventually, you attract more leads and convert them into sales.
It increases your productivity.
Through your website, your audience can simply browse and know about your company without you having to pitch to them directly, saving you time, effort, and money.
It can serve as a customer service representative and lead generation machine in one. Also, your customers will be able to contact you and conduct transactions through your site.
With a website built to your needs, you can book and sell online, even when you are sleeping. All you need is one that is tailor-fit for your business’ needs.
Wouldn’t it be good for your business to operate this way?
Now that you are reminded of how important a website is, it is time to dig deeper into how you can market your website.
Just having a website is not enough. You must have a good website design and a strategy in place to get it in front of your target audience.
You need to have both content and traffic. Driving traffic to your website is where website marketing comes in.
What is website marketing?
Simply put, it is promoting your website online through various tools and strategies. In this modern world and age, there is a lot of pros to this as opposed to the traditional way.
It includes a variety of strategies including, but not limited to, the following:
- SEO or search engine optimization
- Email marketing
- Social media marketing
- Paid traffic
Some of these are free or organic, some are paid. You can focus on one or do everything at the same time depending on your strategy.
The main goal is to move your customer through the conversion funnel. With website marketing, it is about driving the cold audience down to the funnel to become hot leads.
What is a website marketing strategy?
It is a plan complete with a timeline and established key performance indices to promote and drive traffic to your website.
The result of any marketing strategy depends on your purpose. Set the expectations, make a calendar, and stick to it.
This way, everything that you and your team do will be according to these set objectives. It keeps your activities on-track. Design your content accordingly and tweak the steps as needed.
It also entails cost. It does not need to be expensive, but it helps that you also have a budget that you stick with.
Now, how do you execute it exactly?
How to do website marketing
Having a website that is built to convert is just the start. You need tools to attract visitors and engage with them.
Here are the steps that you need to do to launch a successful website marketing campaign.
Take SEO to the next level.
SEO or search engine optimization ensures that you land on one of the top search results in search engines, especially Google.
If you get to the top of the page, chances are your potential customers will click on your site.
And that is how you start to build a relationship with them. This is how important SEO is. If you rank high, then you get more clicks.
Sounds simple? It is not as easy as it sounds because you have competition. The market size offers great opportunities but getting to the top ranks in the Google real estate needs on-page, off-page, and technical SEO.
Another thing that Google considers is your social mentions.
With this, you need to improve your social media presence and market your site through these platforms, too.
Social media marketing is effective in getting engagements from potential customers. And engaged customers are more likely to buy.
And satisfied customers are more likely to promote your business for you. Now, that’s free traffic for you! These raving fans provide social proof for your business.
And that is something big because some of your future customers will look for that before engaging business with you.
Social listening is also a plus. Know what your clients are having problems with and see how you can give value to solve those.
In choosing a platform, look where to focus your efforts in determining where your client avatar mostly hangs out.
Study their demographics, fears, dreams, and problems. Speak their language so you get more engagement.
With this kind of strategy, you not only connect with them, but you also listen to them. Check what blog posts get more “applause” by way of measuring likes, shares, and comments.
These may be considered as “vanity metrics” by some, but that is still data. Get data and analyze them. Test what works and adjust the strategy if something is not working.
Use email marketing to promote your site.
People check their emails regularly and that alone is enough reason why you should be building your list. You can continue giving value through emails and send promotions.
You get to target warm traffic through this and put your website content at their fingertips. And it will not even cost you a fortune to send targeted emails with one click.
Best way to build your email list? Have them subscribe to your newsletter through a lead magnet. A lead magnet is a gated benefit that you give out for free in exchange for contact information.
Say, you give away a free white paper, eBook, masterclass, swipe file, or anything that your potential customers will want.
These are assets that will give value to them, and you get their email addresses to include in your mailing list. That’s a win-win!
Paid traffic is a faster way to get those clicks.
In Google, the top of each search engine results page contains advertisements. As an advertiser, you research keywords that are related to your business.
Then, you only pay Google for each click you get when someone searches for those keywords.
Remember that those at the top of the page get more clicks. And this one is a lot faster than SEO.
Aside from Google, you can also use other social media platforms like Facebook, Instagram, and LinkedIn for ads.
Note though that your budget will have a significant impact on how far your paid advertisements can benefit your business.
Connect with a website marketing company near you
Website marketing is effective if you have all the right tools to get where you want to be in your line of business.
Have a great website, excellent content, and strategize to drive traffic to it and convert more leads.
SEO, social media, email marketing, and paid ads are just a few ways on how to promote your website. There are many more!
But it takes skills in the digital marketing realm to fully implement your strategy.
Why not partner with your trusted digital marketing agency right where you do business? It is more accessible for you to discuss matters in person.
Connect with Milia Marketing now and start strategizing!