Home remodeling and renovation services, or home improvement in general, are becoming more in demand than ever. You need to develop a website now if you want to pivot your business into higher heights. Let this article convince you.
According to Houzz, expect growth in the home remodeling industry this year as more and more homeowners need improvement in their space.
Moreover, in the area of smart technology penetrating the home improvement scene, the Home Improvement Research Institute forecasts that it will be an industry worth $33 billion two years from now.
But the business remains tough in terms of labor and material costs, and most importantly, in terms of competition. Did you know that there are more than 500 contractors in the whole of Cleveland that offer the same umbrella of services?
That is a lot of competition! Therefore, if you want to stay ahead of them, shift your marketing strategy and build your online presence now.
Build a Website for Home Remodeling Services
If the numbers still did not convince you, here are some more reasons why you need to have a business website now.
Time and Location Independence
There is no such thing as operating hours on the worldwide web. So, if you have a website, your business will be available for every consumer to see 24 hours every day.
At the same time, any potential client anywhere in the world will be able to check you out. Hence, this increases your chance of being hired.
Complete Customer Focus Sans Competition
When you browse through Facebook pages and marketplaces, you get to see listings of a similar genre to the search term you entered.
That is what exactly will happen if your potential clients look for your services through these avenues. And, that will hurt your business.
Instead of getting your customers’ full attention, they will be bombarded with a lot of other options. But, if you have your website, you will be able to showcase your services alone in that space.
Not that you cannot utilize social media for your business. But, to build a solid online presence, you need a website of your own.
In social media, your page is subject to the terms and conditions of the platform. When you have your site, you can develop it according to the terms and conditions that you set.
Technology Adaptation for the Tech-savvy Consumer
With technology continuing to shape people’s way of life, the way how businesses conduct transactions must keep up.
There is a high chance that you are reading this article through a smartphone. And, there is also a high chance that people will look for your services the same way.
Google, Yahoo, and Bing have replaced traditional media like newspaper ads for the modern consumer. Did you know that around 50% of mobile users who searched online for a local company visited within a day? That means your company must appear in online searches.
And the best way to be visible online is to market online!
What Does it Take to Develop a Website for Home Remodeling Services?
Aside from the technical side of creating business websites and landing pages, there are design requirements that you must achieve to secure clients.
Here are some things you need to consider converting readers into paying clients:
Credibility
Remember that your website is like your storefront for your audience online. If poorly executed, it will not show your level of expertise in the home remodeling services that you are offering. You might lose valuable leads.
But, if you treat it as a portfolio of your past services, you are inviting your audience to see the level of expertise that you have through your content. You can even include reviews of past clients for transparency.
Execute the design properly to establish that trust your construction company deserves.
Professionalism
Does your website emulate the same customer experience as if they are visiting you at your physical office? Does it make your customers feel like they want to work with you?
These are some things that you need to consider in tastefully developing one to do that. Hand it over to the experts to help you achieve the professional feel on your website.
Optimization
In recent years, more and more consumers have searched for “___ near me” online. This only suggests that your website must be developed to be SEO-ready.
It must be mobile-responsive. Even Google requires this and even if it does not, you should be able to give your prospects the optimal experience they deserve.
Not all web designers will be able to set up your site for these things properly. You need experts who can fully provide you with systems to achieve more visibility and better experience for your prospects.
Trust Milia Marketing for Your Website Development Needs
Website development begins with understanding your business needs. Maybe you are a home remodeler with an outdated website that you need to freshen up the look and modernize with new functions.
Or, you are entirely new and want to expand the reach of your traditional construction company to the online world. You might be a home remodeler who built his site and has not maximized it to market his services.
In any case, Milia Marketing can help you develop a website that will reflect your top-notch capabilities as a home remodeler.
We at Milia Marketing welcome you to discuss your requirements and our team of experts are always ready to assist you!
