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Zabor Funeral Home Flourishes with Milia Marketing's Website Redesign and Marketing Strategy Expertise
Funeral Home (Cleveland, Ohio)
Introduction & Client Background
Zabor Funeral Home in Cleveland, OH, experienced a significant transformation in their online presence and customer engagement through a strategic partnership with Milia Marketing. This case study explores the challenges faced by Zabor Funeral Home, the solutions provided by Milia Marketing, and the remarkable results achieved through a WordPress Website Redesign and Development, marketing strategy consulting, and enhanced UX.
Zabor Funeral Home is a family-owned and operated funeral home in Cleveland, OH, with a long-standing reputation for providing compassionate and professional services. They offer a wide range of services, including traditional funerals, cremation, and pre-planning.
The collaboration between Zabor Funeral Home and Milia Marketing led to significant benefits and positive impacts on their business:
- Improved online visibility, making it easier for potential clients to find and engage with Zabor Funeral Home’s services.
- Enhanced UX, resulting in increased visitor satisfaction and higher conversion rates.
- Effective marketing strategies, leading to better utilization of resources and a greater return on investment.
The before/after website redesign results demonstrate the importance of a modern and user-friendly website in attracting and retaining clients in today’s digital landscape.
Milia Marketing addressed these challenges by offering a comprehensive approach that focused on WordPress Website Redesign and Development, marketing strategy consulting, and UX enhancement. Key solutions included:
- WordPress Website Redesign and Development: Milia Marketing redesigned and developed a modern, visually appealing, and easy-to-navigate website that showcased Zabor Funeral Home’s services and expertise.
- Marketing Strategy Consulting: Milia Marketing provided expert guidance to help Zabor Funeral Home develop and execute effective marketing strategies tailored to their unique needs.
- UX Enhancement: Milia Marketing optimized the website’s UX, ensuring visitors could easily access information and engage with Zabor Funeral Home’s services.
- Conversion Tracking and Call Tracking and Monitoring: Milia Marketing implemented comprehensive tracking systems to monitor conversions and calls, allowing Zabor Funeral Home to measure the effectiveness of their marketing efforts.
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Zabor Funeral Home faced several challenges due to their outdated and poorly optimized website:
- Low online visibility, making it difficult for potential clients to find and engage with their services.
- Poor user experience (UX), leading to frustrated visitors and reduced conversions.
- Inefficient marketing efforts as a result of a lack of cohesive marketing strategy and conversion tracking.
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