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eCommerce PPC Management & Google Ads Company
Reach the full potential of your eCommerce success with our PPC and Google Ads campaigns, tailored to drive targeted traffic, boost conversions, and maximize your ROI.
What do you really want for your online store? Is it:
- Instant visibility?
- Targeted marketing?
- Higher click-through rates?
- Improved brand awareness?
- Increased website traffic?
- Measurable return on investment?
All these are achievable with the right eCommerce PPC company by your side. At Milia Marketing, we believe we're the last eCommerce PPC and Google Ads agency you'll ever need, and we want to prove that to you.
Grow Your eCommerce Business With Precise PPC Targeting
Stop wasting your ad spend on PPC management services that don’t achieve the desired results. It’s time to stop spending big on CPCs while targeting the wrong prospects. You need your PPC ads to reach actual people who are interested in your products and services.
eCommerce PPC campaigns and Google Ads are expensive. Although they bring in quick, measurable results, they’re not the most affordable forms of eCommerce marketing, which is why your campaigns must hit the mark every time.
What you need is a premier partner that provides top-notch PPC campaign management services you can count on. Speak with our team of eCommerce paid search experts today, and we’ll show you how we can help you grow.
The industries we serve include:
- Home improvement
- Manufacturing industry
- Senior living industry
- Health and wellness
- Kitchen and bath
- Real estate
- And more
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According to Forbes, eCommerce sales in the U.S. are expected to reach and exceed $1.1 trillion in 2023. This figure will more than double by the end of 2026, and If your eCommerce store isn't already sharing in this market, you need better marketing, starting from an improved eCommerce PPC management service.
Our Sales-Driven Approach To Google Ads & eCommerce PPC Management
At Milia Marketing, we don’t just create and monitor the marketing campaign; we put everything in place to ensure success. Our eCommerce PPC experts design a tailored strategy that follows the process below:
Market Research
Our PPC campaign starts with us seeking to fully understand your business, what you do, how you do it, your strengths, weaknesses, and areas for improvement. During this phase, we also study the behavior of your target audience to understand the best methods to target them. We'll research your main competitors and find strategic ways to place you ahead of them.
Keyword Research
Like our SEO process, we conduct intensive keyword research to ensure we're targeting high-value keywords your customers are searching for. We identify high-converting keywords relevant to your eCommerce business and industry.
Campaign Strategy Development
At our eCommerce PPC agency, we value your business goals and objectives. In line with that, we create tailored eCommerce PPC strategies that align with your business goals and needs. During this phase, we also define performance goals and key performance indicators.
Bid Management
We'll monitor and adjust bid strategies to optimize ad spend and ensure that a good percentage of the prospects who click your ads make a purchase. We'll provide cost-effective bidding to maximize ROI and turn your website visitors into customers.
Landing Page Optimization
PPC advertising without an effective landing page is like opening the door to your business and leaving customers standing in a confusing, empty room. Our eCommerce PPC service involves designing, reviewing, and optimizing landing pages for better conversion rates. We'll conduct A/B tests to improve your landing page performance.
Compelling Ad Copywriting
Every online marketing strategy requires a written direction that informs your customers and compels them to take the actions you want them to. We work with expert copywriters who create ad copies that attract, engage, and convert visitors to customers.
Quality Score Improvement
Quality Score is a crucial metric in PPC (Pay-Per-Click) advertising, used primarily by platforms like Google Adwords to evaluate the quality and relevance of your keywords, ads, and landing pages. Our experts will optimize ad relevance, landing page quality, and click-through rates to boost your quality scores, lowering the cost per click and achieving better ad positions.
Google Analytics and Reporting
Our team of experts will regularly monitor campaign performance, make relevant changes, and keep your ads active, engaging, and sales-focused. We will schedule regular meetings with you where we'll provide you with detailed reports on key metrics, ROI, and recommendations for improvement.
Conversion Rate Optimization
While continuously monitoring your PPC campaign and Google Ads account, our experts at Milia Marketing will implement tracking codes to monitor conversions and track ROI. We will also set up e-commerce tracking for online sales. Our dedication and commitment to ensuring you get great value for every cent you spend on clicks makes us the best eCommerce PPC marketing company.
Our services include negative keyword management, ad extensions, geotargeting, demographic and device targeting, ad scheduling, budgeting, remarketing, shopping feed optimization, continuous improvements, ad copy testing, strategy consultations, and adherence to PPC best practices – making every click worth your while.
What Our eCommerce PPC Management Services Include:
Our paid search ads management services cover a wide range of advertisement types and platforms, including the following:
- Google Shopping Ads
- Social Media Advertising
- Google Search Ads
- Microsoft Advertising (formerly known as Bing Ads)
- Video Advertising (YouTube, TikTok, etc.)
- App Advertising
- Discovery Campaigns
- Retargeting Ads
- Display Ads
Boost Your Sales With Our Proven eCommerce PPC and Google Ads Services
Milia Marketing is a digital marketing agency helping eCommerce companies meet and exceed their goals and objectives by offering stellar PPC and search engine marketing services, like Google Ads. As a full-service agency, we have the required expertise to take your sales from where they are to where you want them to be.
Advantages of working with us:
- Expertise in eCommerce
- Proven track record
- Client testimonials
- Dedicated PPC specialists
- Data-driven strategies
- Tailored solutions
- Ongoing optimization
- Transparent communication
Let’s help get your ads in front of your most valued customers. Schedule a discovery call with us today to get a free proposal.
Request a Free Proposal Today! No Commitments!
Feel free to schedule a discovery meeting with us, where we will provide you with a free proposal and discuss growth opportunities.
Our PPC team will break down how using Google Ads or Google Shopping Ads combined with other eCommerce PPC advertising can get you the visibility, traction, engagement, and conversion you’ve always wanted.
Frequently Asked Questions
Does Google Ads work for e-commerce?
Google Ads is highly effective for e-commerce. Here’s why:
- Precise Targeting: Reach users actively searching for your products.
- Flexible Budget: Control spending to suit your budget.
- Measurable ROI: Track spending and measure results.
- Quick Results: Generate immediate traffic and sales.
- Ad Format Variety: Customize ads for your goals.
- Remarketing: Re-engage past visitors for conversions.
- Continuous Optimization: Test and improve performance.
- Geo-Targeting: Target specific locations or expand globally.
- Competitive Advantage: Outshine competitors in search results.
- Seasonal Promotions: Ideal for holiday and sales campaigns.
In short, Google Ads is a vital tool for e-commerce success. With the right paid search agency, you can get your ads on top of the search engine results pages and boost sales.
Are Google Ads and PPC the same?
Google Ads and PPC (Pay-Per-Click) are not the same, but they are closely related concepts.
Google Ads: Google Ads is a specific advertising platform provided by Google, where advertisers create and run PPC campaigns. These campaigns can include various ad formats like search ads, display ads, showcase shopping ads, and video ads. Google Ads allows businesses to bid on keywords and display their ads on Google’s search engine results pages (SERPs) and across the Google Display Network.
PPC (Pay Per Click): PPC is a broader digital advertising model where advertisers pay a fee each time their ad is clicked. PPC advertising can encompass various platforms beyond Google Ads, including Bing Ads, social media advertising (e.g., Facebook Ads), and more. It’s a method of online advertising where advertisers bid on keywords or audience demographics to display their ads to relevant users.
What Reporting and Analytics Do You Provide?
We understand the importance of transparency and data-driven decision-making in PPC and Google Ads management. Here’s a glimpse of the reporting and analytics we provide to ensure you have a clear understanding of your campaign’s performance:
- Performance Metrics: We track essential KPIs like CTR, conversion rates, CPC, and ROI.
- Customized Reporting: Reports on your preferred schedule (weekly, bi-weekly, or monthly).
- Visual Data: Clear charts and graphs for easy trend recognition.
- Budget Tracking: Detailed budget breakdown for total control.
- Conversion Tracking: Monitor post-click actions and key conversions.
- Keyword and Ad Performance: Insights on top-performing keywords and ad copy.
- Landing Page Analysis: Evaluate and optimize landing page effectiveness.
- A/B Testing Results: Identify winning variations for continuous improvement.
- Competitor Insights: Track and strategize against competitors.
- Actionable Recommendations: Receive practical suggestions for campaign enhancement.
- Goal Alignment: Reports tailored to your specific campaign objectives.
- Cost Transparency: Transparent cost breakdown, including management fees.
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Start with Our eCommerce PPC Management Services Today
To start a conversation about how our eCommerce PPC Management and other digital marketing services can help your business, click on the button below.
We look forward to getting to know you.
