Industries We Serve

Marketing Built for the Stone, Kitchen & Bath Industry

Since 2016 we have worked with countertop fabricators, stone distributors, kitchen and bath showrooms, remodelers, and the manufacturers, builders, and designers they sell with. We know your sales cycle, your buyers, and your margins, and every campaign we run is built around them.
LET US Help Your Business

Why Industry Focus Matters

One industry. Eight kinds of businesses.
Very different playbooks.

A fabricator lives on homeowner quotes that take six to eight weeks to become installs. A distributor sells slabs to those same fabricators on relationships and inventory, not on Google. A showroom needs foot traffic and appointments. A multi-location group needs all of that repeated in every market with one set of numbers to manage it. Generalist agencies learn these differences on your budget. We already know them, which is why every strategy below starts from how your business actually gets paid.

Who We Work With

Find Your Business. See Your Playbook.

Stone & Countertop Fabricators

Quotes come in, but too many are price shoppers, and you can’t tell which marketing dollars turn into installed jobs.

We run paid search and SEO that bring in homeowners who are ready to buy, call and form tracking that shows which leads quote and which ones close, and showroom analytics that tie ad spend directly to installed revenue.

Result

A fabrication shop went from “we need more leads” to 82 marketing-generated leads and a 41% quote-to-close rate in 60 days.

Stone & Surface Manufacturers

Your product is sold through fabricators, dealers, and designers you don’t control, so demand has to be created two steps away from the actual sale.

We run B2B campaigns that keep your brand in front of the fabricators and dealers who spec it, AI search optimization so your surfaces show up when homeowners and designers ask AI tools what to use, and HubSpot pipeline management so dealer and rep follow-up never falls through the cracks.

Result

A national cabinet manufacturer generated 102 leads with a 54% increase in organic traffic.

Stone, Surface & Countertop Manufacturers

Quotes come in, but too many are price shoppers, and you can’t always see which marketing dollars turn into profitable installed jobs or dealer sales.

We run paid search, SEO, and B2B campaigns that put your brand in front of homeowners, fabricators, dealers, and designers. Call and form tracking shows which leads actually quote and close, AI search optimization helps your surfaces get discovered when buyers ask AI tools what to use, and HubSpot pipeline management keeps every dealer, rep, and homeowner opportunity moving forward.

Result

A fabrication shop went from “we need more leads” to 82 marketing-generated leads and a 41% quote-to-close rate in 60 days.

Stone Distributors and Suppliers

Fabricators buy from whoever has the slab in stock and answers the phone first. Your inventory is your marketing, and most distributor websites hide it.

We build websites around live slab inventory and visualization tools, run SEO that captures trade searches and the homeowners who send their fabricator to you, and add retargeting and geofencing around fabricator shops in your delivery radius. Every inbound trade call gets tracked and followed up.

 
Result

Pacific Shore Stones went from zero tracked leads to 830 and 31,027 organic sessions after fixing their funnel.

Kitchen & Bath Showrooms

Your best sale happens in person. Marketing’s job is to get the right homeowner through the door at a scheduled time, then prove the visit came from marketing.

We run paid ads and geofencing aimed at homeowners in the neighborhoods you actually serve, Showroom ID and AI lead qualification that turn website visitors into booked appointments, and call and form tracking that measures appointments set, appointments kept, and what each one was worth.

Result

Firenza Stone increased organic traffic 105% and now averages 135 leads per month.

Kitchen & Bath Remodelers

Long sales cycles, high ticket sizes, and a homeowner who researches for months before calling anyone. If you’re not visible during that research, you’re not on the shortlist.

We run SEO and AI search optimization that put you in front of homeowners while they’re still planning, paid campaigns targeted by project type and budget, and CRM pipeline management so a lead that goes quiet for 90 days still gets worked. Sales enablement helps your design consultations close at a higher rate.

Result

Kitchen & Bath Specialists doubled both conversions and organic traffic.

Dealers, Builders & Contractors

You sell to homeowners and to trade partners at the same time, and the two need completely different messages, channels, and follow-up.

We run two tracks: paid search and local SEO for the homeowner side, B2B outreach and account-based campaigns for builders and general contractors, with HubSpot keeping both pipelines visible in one place.

The Revenue Engine

Every industry above runs on the same system.

The services differ by business type. The structure doesn't. That system is the Revenue Engine, and it's built only for this industry.

See the Revenue Engine
01
Attract

Attract the right buyer with paid advertising, SEO, AI search optimization, and a website built to convert.

02
Convert

Convert them with Showroom ID, AI lead qualification, call and form intelligence, and CRM pipeline management.

03
Measure

Measure everything with Showroom IQ, location analytics, and industry benchmarks, then scale what’s working.

Let's Talk Numbers

Tell us what kind of shop you run. We'll tell you what's working for shops like yours.

Book a discovery call and we'll walk through the numbers we're seeing across fabricators, showrooms, distributors, and multi-location groups right now, and where your business fits.

Schedule a Discovery Call