Google Analytics 4 Migration Services

If you don’t switch to Google Analytics 4, you may miss out on some of the new features and capabilities that are available in the new version. This includes improved tracking and user insights, as well as more advanced machine learning capabilities.

Google Analytics 3 (also known as Universal Analytics) and Google Analytics 4 are two different versions of the Google Analytics platform with some key differences. Here are some of the main differences between the two:

1. Data Model: The data model is one of the most significant differences between the two versions. Google Analytics 3 tracks user behavior in terms of sessions, pageviews, and events, whereas Google Analytics 4 focuses more on user-centric measurement, which means it tracks events performed by users and provides insights into their behavior.

2. Event Tracking: Google Analytics 4 offers more advanced event tracking capabilities compared to Google Analytics 3. It allows you to track events across multiple platforms, devices, and channels.

3. Machine Learning: Google Analytics 4 includes more advanced machine learning capabilities, such as predictive metrics, churn probability, and automated insights.

4. User Analysis: Google Analytics 4 offers more detailed user analysis, including demographic information, interests, and lifetime value. This allows you to better understand your audience and tailor your marketing efforts accordingly.

5. Privacy: Google Analytics 4 is designed to be more privacy-friendly, with features such as automatic data deletion and better user controls.

6. Reporting: Google Analytics 4 offers new and updated reporting features, such as a more flexible dashboard, real-time data, and integration with Google Ads.

Overall, Google Analytics 4 is a more advanced and user-centric version of the platform with improved tracking, analysis, and reporting capabilities. However, the two versions have different data models, which means that some reports and metrics may not be directly comparable between the two.

The time it takes to switch a Google Analytics 3 account to Google Analytics 4 can vary depending on several factors, including the size and complexity of the account, the level of customization and tracking that has been implemented, and the resources and expertise of the marketing agency performing the migration.

In general, Milia Marketing can typically complete the migration process within a few days to a few weeks, depending on the complexity of the account. Here are some of the factors that can impact the time it takes to switch from Google Analytics 3 to Google Analytics 4:

1. Account Size: The size of the account, including the number of properties, views, and goals, can impact the time it takes to complete the migration. A larger account with more properties and views will typically take longer to migrate.

2. Customization and Tracking: The level of customization and tracking that has been implemented in the Google Analytics 3 account can impact the time it takes to migrate to Google Analytics 4. If there are complex custom tracking configurations or integrations with other tools, this may require more time to migrate.

3. Technical Expertise: The technical expertise of the marketing agency performing the migration can also impact the time it takes to complete the migration. An agency with more experience and expertise in Google Analytics and data migration will typically be able to complete the process more quickly and efficiently.

4. Data Quality: The quality of the data in the Google Analytics 3 account can impact the time it takes to complete the migration. If the data is incomplete, inconsistent, or inaccurate, this may require additional time to clean and prepare the data for migration.

Overall, while switching from Google Analytics 3 to Google Analytics 4 can vary depending on these factors, Milia Marketing can typically complete the process within a few days to a few weeks.