Local Academy Redesigns Website to Increase Conversions and Branding
Childcare and Academy (Wickliffe, Ohio)
Company Overview
Wickliffe Academy was founded in 2011 with Core Values of: Integrity, Respect, Quality and Excellence, and Commitment. Wickliffe Academy is a 5-star, high quality, full service child care center serving ages 6-weeks to 12-years old. Locally owned and operated!
Time: 60-days
Industry
Childcare
Services Performed
- Website Design & Development
- Search Engine Optimization (SEO) Audit
- Analytics Reporting
- Conversion Rate Optimization
Our Approach and Strategy
Milia Marketing met with Wickliffe Academy multiple times to discuss every facet of their Digital Marketing presence in the Cleveland area. This allowed the Wickliffe Academy brand to not only position themselves for today, but for the future. Their short-term and long-term goals helped shaped the branding, functionality, and overall strategy for their new website.
After the project kick-off call, the Milia Marketing team performed their standard SWOT competitive analysis of websites and how Wickliffe Academy matched up to local competition. Other audits included:
- Keyword Research
- Site Speed and Technical SEO Audit
- Competitor Audit
- Content GAP Audit
- Internal Linking Audit
- Keyword Cannibalization Audit
- Traffic Decline Audit
- Conversion Rate Optimization Audit
- Onsite Optimization Recommendations
- User Experience and A/B Testing
Challenges
Wickliffe Academy had trouble with finding a Digital Marketing agency in Cleveland that understood their vision, while also having an understanding of marketing and the technical side of designing and developing a website.
After having bad experiences in the past with other marketing agencies, Wickliffe Academy trusted Milia Marketing to tackle their website project.
The case studies from Milia Marketing speak for themselves. Read about their Digital Marketing results to learn why Wickliffe Academy chose Milia Marketing
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