Cute as a Cupcake's eCommerce Success with Milia Marketing's Custom Shopify Development and Expertise

Bakery (Merrillville, IN)

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Cute as a Cupcake, a delightful bakery based in Merrillville, IN, experienced a significant transformation in their online presence and sales through a strategic partnership with Milia Marketing. This case study highlights the challenges faced by Cute as a Cupcake, the solutions provided by Milia Marketing through custom Shopify development, marketing strategy consulting, UX, online marketing experiences, and custom ordering, and the remarkable results achieved by this collaboration.

Client Background

Cute as a Cupcake is a bakery specializing in gourmet cupcakes, cakes, and other sweet treats. With a passion for creating delicious and visually appealing desserts, they strive to provide an unforgettable experience for customers looking to satisfy their sweet tooth or celebrate special occasions.



Services Performed


The collaboration between Cute as a Cupcake and Milia Marketing led to significant benefits and positive impacts on their business:

  1. An increase in online orders, showcasing the effectiveness of the custom Shopify development and marketing strategy consulting.
  2. A higher percentage of returning customers, demonstrating the success of the enhanced UX and online marketing experiences.
  3. An increase in average order value and a decrease in cart abandonment, highlighting the importance of a modern and user-friendly eCommerce website in attracting and retaining customers.

The before/after eCommerce website redesign results demonstrate the impact a well-designed and optimized website can have on a business’s success.

The Solution

Milia Marketing addressed these challenges by offering a comprehensive approach that focused on custom Shopify development, marketing strategy consulting, UX enhancement, online marketing experiences, and custom ordering.

Key solutions included:

  1. Custom Shopify Development: Milia Marketing designed and developed a modern, visually appealing, and easy-to-navigate eCommerce website on the Shopify platform, allowing customers to browse and order products with ease.
  2. Marketing Strategy Consulting: Milia Marketing provided expert guidance to help Cute as a Cupcake develop and execute effective marketing strategies tailored to their unique needs and target audience.
  3. UX Enhancement and Online Marketing Experiences: Milia Marketing optimized the website’s UX and created engaging online marketing experiences, ensuring customers could easily access information and engage with Cute as a Cupcake’s products and services.
  4. Custom Ordering: Milia Marketing implemented custom ordering functionality, allowing customers to personalize their orders and ensuring a seamless shopping experience.

Interested in more? Learn how Milia Marketing helped a top Columbus pizzeria redesign their website with online ordering. See how our website development expertise helped boost their sales and online presence. Check out the case study to discover the insights and inspiration you need to enhance your own online business. Don’t wait, click now!


Cute as a Cupcake faced several challenges due to their outdated and poorly optimized website with limited eCommerce shopping functionality:
  1. Difficulty in attracting and retaining online customers, leading to lost sales opportunities.
  2. A poor user experience (UX), resulting in customer frustration and reduced conversions.
  3. Inefficient marketing efforts and limited customization options, hindering the company’s ability to showcase their unique products and services.
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Is your business struggling with an outdated website and ineffective marketing strategies? Milia Marketing is here to help! Our team of experts will develop a customized eCommerce solution tailored to your unique needs, ensuring you achieve the results you desire. Don’t let an outdated website hold your business back – contact Milia Marketing now for a free consultation!