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Scaling New Heights: SEO in Nationally Competitive Market
Zoned Properties (National)

Introduction
Milia Marketing, a leading digital marketing agency, partnered with Zoned Properties, a national real estate firm facing challenges in lead generation, online visibility, and ROI through online marketing. This case study highlights the innovative strategies employed by Milia Marketing to tackle these challenges, resulting in substantial improvements in Zoned Properties’ organic presence, keyword share, and lead generation.
Industry
Real Estate
Services Performed
- Search Engine Optimization and Audit
- Digital Performance Reporting
- Website Copywriting
- Performance and Security
- Technical SEO Audit and Implementation
- Lead Generation
- Call Tracking and Lead Tracking
- Conversion Rate Optimization
SEO Benefits for Zoned Properties:
- Improved organic search rankings: Through effective SEO, Zoned Properties experienced higher search engine rankings for their targeted keywords, resulting in greater visibility and more potential clients discovering their services.
- Increased brand authority: By optimizing their website’s content, structure, and backlink profile, Milia Marketing helped Zoned Properties establish themselves as a leading real estate brand, fostering trust and credibility among their target audience.
- Long-term growth potential: With a strong SEO foundation in place, Zoned Properties benefited from a sustainable, cost-effective strategy that provided ongoing growth and an increased return on investment over time.
Milia Marketing's Solution:
Milia Marketing developed a comprehensive strategy to address Zoned Properties’ challenges, focusing on managing and optimizing national SEO campaigns. This approach aimed to improve their organic presence, increase keyword share, and ultimately lead to an influx of valuable leads. Additionally, Milia Marketing conducted Conversion Rate Optimization to further enhance the effectiveness of their marketing efforts.
Challenges
- Difficulty in lead generation: Zoned Properties struggled to generate and convert leads, impeding their growth and revenue potential.
- Limited online visibility: In a competitive real estate market, Zoned Properties grappled with standing out among its competitors and reaching its target audience.
- Finding the right marketing partner: Zoned Properties needed a digital marketing agency that could understand their unique needs, cater to a national audience, and deliver exceptional results.
- Lack of ROI through online marketing: Despite investing in various online marketing campaigns, Zoned Properties was not seeing a satisfactory return on investment (ROI).

Request an SEO Audit
Milia Marketing’s strategic approach and deep understanding of SEO helped Zoned Properties overcome their challenges, leading to significant improvements in lead generation, organic presence, and ROI through online marketing. If your real estate firm is experiencing similar obstacles, it’s time to take action.
Request an SEO audit of your account today and let Milia Marketing help you unlock your business’s true potential. Don’t miss out on the opportunity to revolutionize your digital marketing success – contact us now!