After 10 Frustrating Agencies, Milia Marketing Delivered the Desired Results for Calkins Law Firm


After cycling through more than 10 marketing agencies without seeing the desired return on investment (ROI) for their SEO efforts, Calkins Law Firm was on the brink of giving up. Frustrated and disheartened, they were beginning to doubt whether their digital presence could ever be truly effective. 

However, everything changed when they found their match with Milia Marketing. The full-service digital marketing company engaged in a transformative partnership with Calkins Law Firm, exploring the key turning points, the mastery of SEO, the streamlining of their online chaos, and the cost-effective expertise that finally delivered the results they had been longing for. 

Here’s how it happened:

A Background on Calkins Law Firm

Calkins Law Firm, a prominent boutique business law firm with offices in Ohio and New York, is strongly committed to excellence and providing top-notch legal services to its clients. Led by the founder and manager, Ben Calkins, the firm has been on a decade-long quest to find a digital marketing partner that could deliver tangible results. 

After working with over 10 digital marketing firms, Calkins had grown frustrated with the lack of data-driven strategies, poor reporting practices, and a general lack of progress. 

Ideally, here’s what Calkins Law Firm was looking for:

  • Data-driven approach
  • Effective content marketing
  • Regular and transparent reporting
  • Customized solutions
  • Tangible and measurable results
  • Expertise in the legal industry
  • Trust and reliability
  • Collaboration and communication
  • Long-term partnership

However, everything changed when Calkins Law Firm crossed paths with Milia Marketing. After partnering with Milia Marketing, Ben Calkins expressed relief, hope, and enthusiasm. 

For the first time, he found a digital marketing firm willing to follow the data, utilize targeted content to drive traffic, and regularly report on their work and progress. This newfound partnership brought a sense of hope and optimism to Calkins Law Firm, as they witnessed a significant turnaround in their online presence.

Solution: The Milia Marketing Influence (SEO + Call/Form Tracking)

Milia Marketing was the right fit for Calkins Law Firm, as they excelled in executing the following solutions:

1. SEO and content marketing

Milia Marketing recognized the importance of search engine optimization (SEO) and content marketing in driving organic traffic and improving online visibility. They conducted thorough keyword research, optimized website content, and implemented on-page and off-page SEO strategies to enhance the firm’s search engine rankings.

2. Lead generation strategies

Milia Marketing implemented effective lead generation strategies to attract and convert potential clients for Calkins Law Firm. They employed tactics such as targeted SEO campaigns, landing page optimization, local service page revamps, and lead capture forms to drive qualified leads and increase client inquiries.

3. Call and form tracking

Milia Marketing employed CallRail, a call and form tracking system, to measure and analyze the effectiveness of their marketing efforts. By leveraging CallRail, they were able to track and attribute the sources of incoming calls and form submissions, allowing them to gain valuable insights into the most successful marketing channels. 

This data-driven approach enabled Milia Marketing to optimize its strategies and allocate resources more efficiently, ensuring that Calkins Law Firm’s marketing campaigns were targeted and effective.

4. Effective communication of process and progress

Milia Marketing maintained open and transparent communication with Calkins Law Firm throughout the entire process. They provided regular updates and progress reports, ensuring that the firm stayed informed about the strategies, tactics, and results of their marketing campaigns.

5. Cost-effective marketing strategies

Milia Marketing understood the importance of cost-effectiveness for Calkins Law Firm and implemented strategies that maximized the return on investment. They optimized advertising campaigns, utilized targeted audience segmentation, and monitored campaign performance to ensure efficient allocation of the firm’s marketing budget.

Milia Marketing’s approach aligned perfectly with the firm’s goals and delivered measurable results, making them the ideal partner for Calkins Law Firm’s digital marketing needs.

The Result: Milia Marketing X CallRail for Calkins Law Firm

The impact of these efforts by Milia Marketing in conjunction with CallRail has taken Calkins Law Firm to new heights of increased lead generation and helped Milia Marketing better understand lead and conversion sources.

Below is a breakdown of the results in only a few months:

  • 360+ calls:
    • The percentage of missed calls significantly decreased after call tracking was implemented.
    • The company saw an increase in average calls
  • 310 + form submissions:
    • 60%+ of most of the form submissions come from organic traffic
    • GMB and direct contact amount to 18% each
    • The rest come from other sources

The partnership between Calkins Law Firm and Milia Marketing has been nothing short of transformative. Milia Marketing’s data-driven approach, expertise in content marketing, and commitment to transparency and communication have revitalized Calkins Law Firm’s online presence. 

By investing in SEO and content marketing, implementing lead generation strategies, and utilizing the powerful insights provided by CallRail, Milia Marketing has not only improved the firm’s online visibility but also generated tangible results in the form of qualified leads and increased client inquiries.

Calkins Law Firm looks forward to a long-term partnership with Milia Marketing, knowing they have a trusted ally to navigate the ever-changing digital landscape and achieve continued success.

Anthony Milia

Anthony Milia

Anthony Milia is an author of Marketing Magnifier, marketing consultant, and owner of Milia Marketing, an award-winning Marketing firm located in Cleveland, OH. Anthony helps Small and Medium-sized businesses get the best ROI for their marketing dollars by shedding light on their sales and marketing challenges.